Innovative Promotional Tools You Probably Haven’t Considered

Blogging has become one of the most popular ways for people to share ideas, engage in dialogue, and interact with others who share a common interest. They usually are short essays published online according to a regular schedule, such as daily or weekly, revolving around a particular subject, such as food, sports, raising children or any other topic.

Currently, there are an estimated 450 million blogs being published on the internet. Blogs are free to create on blog hosting sites such as WordPress and Blogger, most of which also provide easy-to-use free tools and pre-made “themes” to make your blog look professional.

Blogs can include photos, videos, audio recordings, slideshows and many other forms of rich text. Bloggers sometimes make their blogs more interactive and entertaining by including polls and contests, and by encouraging their readers to leave comments and interact with them online.

Free and Effective Way to Connect with Passion Markets

Creating your own blog can be an effective way to promote your webpage because it’s an easy way to attract people who already are interested in your topic niche. By providing them with valuable information and rich content on your blog, you can build a relationship with your readers, ultimately directing them back to your website.

Plus, blogging is fun and interesting and you can quickly become immersed in a community of people who are friendly and knowledgeable about your niche subject.

Podcasting

Growing Power of Audio

Podcasting is a form of digital media consisting of a series of audio or video files usually all devoted to a certain topic. They can be created for free using the audio and video tools that are included with most newer computers, laptops, tablets and even smartphones and can be distributed for free on iTunes, YouTube, and other free distribution networks.

You can also send your podcast to a list of subscribers or post links to your podcasts on your web page or blog.

Like blogs, podcasts are an effective way to target people who share your passion for your niche subject, and can, therefore, be a great way to promote your website. Although some podcasts feature elaborate production — including professional-quality editing, musical scores, and other production values – most are simply people talking into a microphone or video camera about a topic that interests them.

Unlike blogs, podcasts give you the opportunity to speak directly to your listeners or viewers. This can make it easier to engage them emotionally and show your personality, which can be an effective way of branding your website. Podcasts usually are played back later by users on iPods or portable viewing devices.

Video Blogging

During the early years of the internet, audio podcasts were the podcasting method of choice, but now with the near universality of video playback capabilities, video podcasts are becoming more popular.

Join Online Communities

Join the Party

Creating a reputation for your online business is no different than building a brand for a brick and mortar business. As the business owner, you need to get out into your community and meet people. Look for organizations that are relevant to your business’ niche and become involved in their online communities.

Introduce yourself to as many people as necessary and be prepared to “sell” your website to them in a few short sentences. One of the best ways to make friends online – or in the real world, for that matter – is to offer to help the other person, instead of asking for something all the time.

If you offer to write a testimonial for their website, for example, or to provide a free sample of some of your products, they probably will be open to the idea of helping you in return.

Be Nice, Get Paid

It’s also important to always be friendly and helpful to everybody that you encounter online because you never know who is going to be a potential customer. In most cases, the only point of contact people will have with you will be your online persona, so make sure you are consistently outgoing and always offer to assist people in whatever way you can.

Once you join online communities, find out what you need to do to get into positions of leadership. Not only will this help build your reputation and add to your resume, but it will put you in a position to make policy decisions that can be beneficial to your website and business in the future.

When it comes to online marketing, finding motivated prospects are crucial. If you’d like to have access to even more helpful information, as well as a way to generate conversion-ready Internet marketing prospects each month, click here to learn about my done-for-you system.

Why Your Online Business Needs to Be Mobile Optimized

Mobile traffic currently accounts for about 10% of global Internet traffic at any given moment, according to Mashable. In a separate study, Gartner reported that in 2014, people were using mobile devices more than PCs.

And what are people doing while surfing the web on their mobile devices? Buying!

In 2012, purchases made on mobile devices totaled $6.7 billion – that’s billion with a “B” – and topped $11.6 billion in 2014 and $31 billion by 2015.

That was in 2014 and 2015 imagine today when everyone is on the go.

Sadly, businesses have been slow to respond to this staggering shift in consumer buying patterns. According to Jesse Haines, group manager for Google Mobile Ads, only 21% of all major advertisers had mobile-friendly sites.

Although 66% of the top retail brands in fashion, hospitality, jewelry and other areas had mobile sites, one-third of those websites did not allow consumers to actually buy their products from their sites.

The Astonishing Power of Mobile Websites

Those statistics are staggering. Especially when you consider that mobile websites are the easiest, fastest and most popular ways for your customers to interact with your business.

Mobile websites make it easy for the increasingly mobile consumer to make purchases. Nearly all shoppers polled by Google said they are more likely to buy a product or service if the website is optimized for mobile. And 75% said that they would be much more likely to return if they have a positive experience on your mobile website.

Impact on Brick and Mortar Businesses

It shouldn’t be surprising that when people are on the go, they prefer to spend their money at businesses that are nearby, rather than driving halfway across town. That’s one of the reasons 65% of people said they used their mobile device to find a nearby business to make an in-store purchase, according to Google.

This is especially critical for brick and mortar businesses that depend on local traffic for their livelihoods, such as restaurants and retail stores.

Half of all people using mobile websites said they also use a GPS, Google Maps or another mapping site to find a nearby retail location, according to Nielsen. And 44% said they have accessed the mobile website of retailers they usually shop.

Mobile searches for restaurants have a conversion rate of 90%, with 64% converting with the first hour after conducting their search for a restaurant’s mobile website, according to xAD and Telemetrics.

The Power of Mobile Searches

The trend toward mobility is global, not local. While about 8% of all web searches done in the US are conducted from mobile devices, in Africa that figure is nearly 15% and in Asia, mobile searches have increased 192.5% since 2012, according to Pingdom.

Locally, about half of all local searches are performed on mobile devices, Microsoft Tag reported. And when you mention a location in a mobile ad, search result rates increase up to 200%, according to ThinkNear.

Social Media and Your Online Business

Optimizing your Internet marketing website for use by mobile devices allows your business to tap into one of the fastest-growing and highly-targetable markets in the history of business: Social media.

Apps like Facebook, Twitter, YouTube and others allow businesses to get their messages in front of exactly the type of consumers who are most likely to buy the types of products they offer. But when these high-converting mobile customers are directed to a website that is not mobile-friendly, 60% will leave without doing anything, according to Google.

Email Applications

While some pundits have announced the death of email, somebody needs to tell people using mobile devices. That’s because about 25% of all people using mobile devices use them to read their emails, according to Return Path. This is especially true for iPad users, who have shown a 73% in the number of emails opened on those popular mobile devices.

That’s significant because it means your mobile website should be fully integrated with email and offer such functionality as capturing email addresses, automatically responding to email requests and offering consumers pathways to your business via their email inbox.

When it comes to online marketing, knowledge really is power. If you’d like to have access to even more helpful information, as well as a way to generate conversion-ready Internet marketing prospects each month, click here to learn about my done-for-you system.

The Future of Google Search Engine Rankings

Because everyone is now plugged into the Internet, the way people communicate with each other is faster than ever.

Texting is immediate. Using a social signal to indicate preference is quicker than word of mouth. This type of instant approval has had a profound impact on online marketing. It has killed backlink marketing and put email marketing on life support.

Today’s Internet users – especially younger users – process shorter burst of information more quickly and tend to have much shorter attention spans. As technology improves and speeds get even faster, this trend will only continue in the future.

Backlink Overkill

While backlinks are still helpful in building your sites rankings – especially when they come from authoritative or expert sites – they are aren’t nearly as important as they once were. A decade ago, the number of backlinks a site had was the primary measure of its relevance to Google search engines.

But unethical web users effectively ruined this for everybody by creating commercial and black-hat SEO methods that artificially increased the number of backlinks a particular site had. Google’s Panda and Penguin updates to its search engine algorithm at the beginning of this decade were designed to counteract these inorganic SEO techniques.

Social Approval Signals

After backlinks essentially became corrupted, Google’s search engine development team turned to social approval signals as a more natural, organic way of measuring a web page’s popularity.

While there are still plenty of black hat methods people use to artificially inflate the amount of social signals a site receives – such as creating fake Facebook pages or purchasing “Likes” or “+1s” on Fiverr.com – Google’s search engine is better equipped to detect bot-produced Tweets and other phony social media recommendations.

It also gives more weight to social signals from those social media users who are the most active and who have the largest social networks.

A website’s page ranking now depends on its ability to get visitors to “vote” for the site by promoting it on their social media pages or to their social media contacts. As a result, it’s critical that web page owners make it as easy as possible for page visitors to share pages or give social approval signals.

You should always include buttons on your pages that allow visitors to instantly link them to their Facebook, Twitter, LinkedIn and Google Plus accounts, as well as to social bookmarking sites such as Digg, Pinterest and StumbleUpon.

If you use WordPress or another popular page-creation site, you can use free drag-and-drop plug-ins to include these buttons on your website. Make sure you display them prominently near the top of the page so that visitors can click on them faster and more easily because not all visitors will scroll all the way to the bottom of your web page.

Google +

Recognizing how improvements to internet access have increased the importance of social media, Google is taking aim at Facebook and Twitter and is positioning Google Plus to be the premier social media site in the years to come.

Google+ has more applications to businesses as well as to individuals than most other social media platforms. It’s “Circles” method of grouping contacts lends itself easily to marketing toward specific groups of customers. And Google’s purchase of YouTube, the world’s most popular video sharing site, makes the company the web’s top provider of video, the fastest-growing content delivery format in the world.

While Facebook and Twitter continue to be important, your social media marketing programs in the coming years need to include Google+ because it is poised to be the most important social media site in the future.

Google has slowly and carefully rolled out its newest features and has yet to devote its full considerable resources to properly marketing the service. But Google+ has all the tools it needs to become the premier social media site on the internet.

If you’d like to learn more about making money online, as well as a way to generate conversion-ready Internet marketing prospects each month, click here to learn about my done-for-you system.

The Top 4 Ways to Increase Your Website’s Google Rankings

To keep your site’s rank at the top of the Google search engine result pages for your keywords, you need do four things:

  • Facilitate social signaling through creative content creation
  • Optimize your web design
  • Provide easy access to social voting buttons
  • And acknowledge the growing importance of Google Plus

While creating backlinks may have improved your Google page rankings in the past, you are now better served making your pages more popular on social media.

Importance of Authorship Markup

Prior to its latest updates, Google got fooled by unethical web masters who figured out how to exploit its search engine’s emphasis on backlinks. The post-Penguin search engine has numerous built-in defenses to thwart marketers seeking to create fake social signal structures such as bot-produced Facebook “Likes “and “+1s” and commercially purchased social media links. Among these is authorship markup.

Google’s search engine gives more weight to web pages when it can verify they were written by the original author, rather than copied from another or auto-generated by an article spinning program or some other inorganic method.

Adding authorship markup to your high-quality pages will improve your page ranking. Because Google now keeps track of the pages you claim as the author, it can recognize your future pages, give you credit for high-quality content, and give additional weight to pages it is confident are 100% original.

How to Build Authorship

If you used WordPress to create your page, build authorship markup by using the free WordPress rel=author plug-in.

If you used another site to create your page, there are a few additional steps. The first is creating a Google+ account. Make sure to include a photo of yourself when building your profile because whenever you include authorship markup on your pages, your picture will be listed next to your page’s Google search result.

Then simply create a link between your web page and your Google+ account and verify that link via your email. More comprehensive instructions are available on the Google+ set up page.

Social Signals and Page Ranking

Social signals can improve your webpage’s ranking when they come from real, verifiable users of social media and social bookmarking sites. As a result, the more contacts you have on social media, the more likely they are to “vote” on your site, improving its ranking.

Expand your social network by becoming more involved in social media. For web page owners, social media isn’t just a fun way to keep up with family, friends, co-workers, former schoolmates and other acquaintances. Given today’s web page ranking reality, being popular on social media is an absolute necessity to promoting your business or website.

Where to Focus Your Social Media Efforts

If you want to stay on top, you need to raise your profile at least on the Big 6 social media sites:

  • Facebook
  • Google+
  • Twitter
  • LinkedIn
  • Pinterest
  • YouTube

YouTube currently is the second largest search engine on the internet. If you don’t already have accounts with these sites, you need to set them up today, especially Google+, and learn how to use them.

Making the Social Media Connection

Next, you need to link as many of these sites together as possible so that an activity on one will simultaneously occur on all the others. WordPress has a free plug-in that can handle most of these sites. There also are commercial programs you can purchase.

It’s also critical that you maximize your social media contacts. A fast way to do this is to always include a link to your social media sites on any type of collateral or content that you produce.

Send requests to as many people as you can, especially those who have some connection to your product niche, such as members of forums, niche-related fan pages, Google+ “Hangouts” and Twitter groups.

Finally, encourage your existing customers to add you to their social networks and incentivize them with a free giveaway or discount. Whenever possible, always ask them to “Like” you on Facebook or “+1” you on Google+.

If you’d like to learn more about making money through social networks, as well as a way to generate conversion-ready Internet marketing prospects each month, click here to learn about my done-for-you system.

Using QR Codes to Make Money with Mobile Marketing

Quick Response Codes, or QR Codes for short, are those funny looking little black and white squibs that you see on subway signs, magazine advertisements and lots of other places these days.

QR Codes are a variation of the bar code – also known as the Universal Product Code (UPC) – which has been used since the 1970s at retail checkout areas. Bar codes also are commonly used for inventory purposes.

QR Codes were first used in 1994, when engineers at a Japanese factory owned by a subsidiary of Toyota wanted to create a three-dimensional version of the bar code that could hold exponentially more information and that could be decoded at faster speeds. The first QR Code was used to control the inventory of automobile parts as they moved through the manufacturing process.

How QR Codes Work

Unlike UPCs – which are mechanically scanned by a narrow beam of light – QR Codes are scanned as a two-dimensional image by a semiconductor image sensor. This image is then digitally analyzed by the processor the scanning device.

The processor detects the three distinctive squares at the corners of the image, and – with the help of a fourth smaller square in the fourth corner – automatically converts the image into a standard size, orientation and angle of viewing. The tiny dots are then converted into binary code, which is matched against an error-detecting code.

The binary code can represent anything, such as text or an image, but in most cases it is a Uniform Resource Locator (URL), or an Internet address.

Uses and Benefits

Anybody with a mobile phone or tablet can scan a QR Code. Scanning apps are free and can be downloaded instantly on iTunes, Google Apps, the Android store and elsewhere.

Other apps let users generate and print their own QR Codes for others to scan and be diverted a device to a URL, eliminating the need to the user to copy down and type in a web address.

QR Codes are used widely in advertising. But they also can be used by online marketers to promote offers and to send traffic to web pages. Other uses for QR Codes include:

  • Visiting a Google+ or Facebook profile
  • Showing your branding on textiles such as t-shirts or bags and other articles like mugs
  • Checking in on recommendation services like foursquare
  • Using QR codes in blogs
  • Playing a YouTube video
  • Easily installing an app from the App Store or Android Market
  • Sending a predefined short message (premium services)
  • Sending a Tweet with your content

Mobile Marketing Uses

QR Codes are most frequently used for mobile marketing. They are supported by Google’s mobile Android operating system; in iOS devices such as the iPhone, iPad and iPod; on BlackBerry devices, on the Windows Phone, and even on the Nintendo 3DS.

Once scanned, QR Codes can use a URL to lead users to website where they can view useful content. This can include expanded product information, locations and store hours of the places where the product can be purchased, and even links to buy the product right away.

QR Codes also can be used for mobile tagging. This is when you capture the reading device’s phone number and automatically send an email or text message either right away or at some predetermined future time. Mobile tagging also can launch a sequence of email swipes designed to build excitement and encourage brand loyalty.

If you’d like more powerful marketing tips, as well as a way to generate conversion-ready Internet marketing prospects each month, click here to learn about my done-for-you system.

Social Bookmarking for Internet Marketers

Social bookmarking is when you collect web pages, links, videos, and other web-based content that you use enjoy or frequently collect them all in a single place so others can see them.

Social bookmarking lets you save links to web pages you want to share. Usually, these links are published publicly, although there are some private social bookmarking sites. Other web users can then easily access those pages.

Uses of Social Bookmarking

Bookmarks can be shared with specific people, or with entire groups of people. Or they can be shared within networks of users or other combinations of private and public users.

Different social bookmarking sites post these links in various ways. Some allow links to be viewed chronologically, by category or tags, or via a search engine. One social bookmarking site – the popular StumbleUpon – even presents the links randomly.

Social bookmarking sites such as Tumblr and others also normally provide web feeds for their lists of bookmarks, including lists organized by tags, keywords or categories. This is so visitors can view new links as they are posted by other users.

Some social bookmarking sites even include features that allow visitors to rate content, add comments, import and export bookmarks from browsers, email links, and even form or join groups devoted to particular links, topics or hashtags.

Social Bookmarking and Web Promotion

You can promote your products, offers and web pages with social bookmarking sites because they attract new and active visitors who are interested in very specific niche topics. Visitors can access your posts from many different access points then pin your link on their social bookmarking pages, creating free, targeted traffic streams to your web pages and offers.

Social bookmarking can improve your site’s search engine rankings as well. Most social bookmarking sites will automatically index your page. Google and other search engines then use these indexes to assign value to web pages. If your page appears on a lot of social bookmarking pages, its value increases and your pages get ranked higher.

Simple Categorization

Social bookmarking also has the benefit of letting you bookmark specific pages or entire sites. These can then be accessed by anybody by using niche keywords. If your page has content people find worthwhile, it probably will be posted on many other social bookmarking pages, resulting in a lot of backlinks to your page. This will lead to more traffic and revenue.

Top Social Bookmarking Sites

Social bookmarking sites’ popularity tends to have more volatility than social media sites, probably because people tend to lose interest quickly after the bloom of initial enthusiasm for a particular site wears off.

But some social bookmarking sites remain popular:

  • Digg – This is one of the biggest “social news” sites where users can post interesting articles and links. The most popular articles or links get pushed to the top of the Digg feed. Those that are unpopular fall to the bottom.
  • Flickr – This is a popular free photo sharing site. Users can upload photos or photo albums to the site and invite other users to look at them. You also can use Flickr to promote your products and offers.
  • YouTube –The biggest free video sharing site, YouTube lets users post videos then add tags to them to make it easier for other users to find them using the site’s own search engine. It’s one of the best social bookmarking sites for marketing your products and offers because video is the preferred way people seek content on the Internet today.

If you’d like more powerful marketing tips, as well as a way to generate conversion-ready Internet marketing prospects each month, click here to learn about my done-for-you system.

Choose Topics that Draw Visitors to Your Website

Right now, people have more unrestricted access to information, entertainment, and other content than in any other time in history. While that is great for people looking to be informed, educated, or entertained, it can present a challenge for online marketers seeking to capture the biggest possible audience.

That’s because there’s simply more competition for your target audience than ever before. So if the content you are using to attract visitors to your pages isn’t interesting, cutting-edge, and exciting, you are going to have a difficult time getting people to visit or stay on your pages once they land there.

Would You Be Interested in Your Content?

A good starting point in determining whether the content you are providing is vital and engaging for your target audience is to consider whether you’d be interested in your pages if you were an outside visitor looking for content within your niche.

Why would you be drawn to your web pages? What are you offering your visitors that they can’t get anywhere else? How are you communicating to your core audience that the content you offer is unique, entertaining, and engaging?

Think about these questions and then identify the areas where you are failing to live up to your own standards. Those are the areas you should then focus on repairing.

Be Controversial … but Not TOO Controversial!

If you want to attract eyeballs, you need to have something to say. Choose topics within your niche that are “hot button” issues. Visitors arrive on your pages with their own opinions, but if you have something relevant and insightful to say about a current event or a controversial issue within your niche, they are going to want to hear it.

Yet you should temper your words so that you don’t go too far, otherwise you risk turning your visitors off. Stay away from extreme views or radical arguments. You can and should take a stand based on your beliefs, experience, and knowledge, but avoid giving the impression that you are close-minded or fanatical.

Visitors to your pages want to feel as if they are engaging in a conversation, not listening to a diatribe or monologue. Invite others to share their thoughts and let them know you value what they have to say. That way they will be more likely to return to your pages later.

Sexuality Sells

There’s no way around it: Sex sells. It’s simply the way we are hardwired as humans. We are attracted to anything that turns us on or stimulates our sexual curiosity. If it is a pretty woman putting on hot red lip stick or a man advertising his hot six pack, sweaty and toned. It is sexy…we want it…

Obviously, this is something that successful marketers have known since the beginning of time–or at least the beginning of advertising. If you want to attract more visitors to your pages, look for ways to ratchet up the sex appeal–even if your subject matter doesn’t ordinarily lend itself to being sexualized.
Sexy images are also always a huge draw, especially when they are used tastefully. Consider what your core audience wants, and then give it to them.

Mimic the Most Popular Sites in Your Niche

With internet marketing, there’s usually no reason to reinvent the wheel. Conduct a little research to determine what the most successful marketers in your niche are doing, and then steal their best ideas and make them your own.

Obviously, you don’t want to plagiarize or do anything unethical, but you can discover the most successful themes and topics and put your own spin on them in order to capture more visitors. Observe market forces to recognize what the public wants, and then provide them with it.

One of the biggest benefits of the internet is its global scale and universal timeliness. Whatever niche you are working in, there are certain to be hundreds–if not thousands–of other people competing for the same audience you are targeting.

By giving your visitors content that you would find interesting, focusing on hot button issues that fans of your niche have strong opinions about, injecting sex appeal whenever and wherever possible, and stealing the best ideas from the most successful marketers in your niche, you can choose topics that draw more visitors to your website.

To learn more techniques like these for improving the profitability of your business, check out our lead generation system by clicking on this link now.

Free Marketing: Other Social Media Sites

 

The easiest type of free marketing is social media marketing. This has taken on increased importance in the wake of the Panda and Penguin upgrades to the Google search engine algorithm. Google now gives more weight to websites that have the most social approval signals, ranking them higher.

Like Search Engine Optimization, social media marketing can take a while to gain traction because it takes time to build a following of social media contacts, interact with them, bring them to your pages, then get them to give you social approval signals.

The best approach is to focus on multiple social media outlets, not just one or two, partly because the popularity of social media sites changes and what is the most popular one today may not be as popular tomorrow. Also, your prospective customers are also using multiple sites, so if focusing only on a few could mean you are missing a large segment of potential customers.

What are the most Important Social Media Sites?

Excluding Facebook and Twitter – which will be addressed in a separate article — the most important social media platforms that you need to be involved in today are:

1. YouTube – Video is the format of choice for web users today. Thanks to 3G and 4G networks and WiFi, nearly everyone has access to streaming video on their smart phones and tablets. YouTube, which is owned by Google, is the biggest and most significant distributor of video.

2. LinkedIn – This site focuses more on business networking rather than social networking. But LinkedIn continues to be an important platform for reaching corporate and commercial customers.

3. Pinterest – Currently, Pinterest is one of the most popular social preference platforms. It allows members post links to things they like. If that includes one of your links, you can expect a ton of traffic to your landing pages.

4. Google+ – Google+ tries to combine all the best features of the other social media sites – such as email, social sharing, social preference – with killer apps like free video conferencing to make it the premier social media site on the web.

Social Comment Sites

Thanks to the spread of mobile media, social comment sites are growing in popularity. These include such apps as foursquare, Urban Spoon, Yelp and many others. Social comment sites let users post comments, reviews, images, ratings and other opinions on businesses they visit or any topic they like directly from their mobile devices.

This can have serious consequences, especially for the brick and mortar business owner, because if customers post negative comments it can not only hurt your reputation but also can continue to linger on the web for a long time. On the other hand, positive comments can help drive more foot traffic to your business.

For the web-based marketer, social comment sites’ benefits lie primarily with social approval signals they can provide. Positive reviews of your web pages can help boost your web page ranking on Google. You also should quote positive reviews on your own web pages, social media accounts, or even in advertising and marketing materials.

Value of Social Approval

Social approval signals can help your marketing efforts go “viral”, which refers to techniques that use social networks and other web tools to produce explosive awareness in brand or product awareness.

Like viral infections or computer viruses — which spread from computer to computer exponentially – social approval signals such as Facebook “Likes”, Tweets, Google Plus “+1’s” and others can spread the word your brand or products quickly.

Internet users now have the ability to share and spread viral messages they enjoy faster and with more people than ever before with literally the push of a button. One person can promote your posting to hundreds or even thousands of social media contacts, who can then pass the it on to tens of thousands or even millions more.

Google+

Google+ takes the best features of the internet’s most successful sites – including Facebook, Twitter, LinkedIn and even YouTube – and puts them all in one place. That makes them easier to coordinate on your Google+ brand page.

Google+ allows you to create individual Circles for friends, family, acquaintances, employees, vendors, or any category you want. You also can create sub-categories within these Circles to make it easier to communicate effectively with specific groups.

Hangouts is Google+’s free web-based chat program that lets you interact with other users in real time using text, video, or audio feeds that are connected directly to your Google+ home page.

Hangouts can be used for many purposes, such as providing live video one-on-one video customer service, answering customers’ questions, or showcasing your products’ best uses. You also can use it to host webinars, record them and then make them available online as squeeze page giveaways.
Hangouts also offers a feature called On Air, which allows you to link your Hangout to your YouTube channel, where it can be broadcast and recorded, providing access to your videos to an unlimited number of viewers via YouTube. Viewers can even submit live questions and comments via text.

To learn more techniques like these for improving the profitability of your business, check out our lead generation system by clicking on this link now.

Good and Bad Back-linking Techniques

On-page SEO are techniques you can use to improve your chances of having your site ranked at or near the top of searches. Examples include using the best keywords, saturating your text with the optimal number of these keywords, and placing those keywords in the locations search engines like best.

Other examples of effective on-page SEO include:

• Including your keyword is in the page’s title

• Making sure your site has great meta tags, which are the description tags that appear in search engine result pages. Be sure to use to mark the beginning and end of your meta tags. Plus, make sure they are limited to 160 characters in length, including spaces.

• Including your keywords in your header tags (also known as H1 tags). These are the headlines that at the top of your article and within your web content.

• Including your keywords in ALT image text. These are the descriptions added to an image that are displayed when a user places the mouse cursor over the image.

• Making sure your content includes internal links. These are links that connect to your other blogs or other parts of your website.

Off-Page SEO

Off-page SEO is just as important as on-Page SEO. One of the best off-page SEO techniques is backlinking, or link building. The more links your site includes to other sites – especially sites search engines considered “authoritative” – the higher your site will be ranked by search engines.

The biggest benefit of backlinks is that they cause search engines to give your site higher rankings on search pages. If your site is in the Number One spot on the first page of a search for your niche, you are practically guaranteed to be clicked on by thousands, if not millions, of people every day. And if only a tiny percentage of those visitors actually buy something on your site, you can make a lot of money.

But if you end up anywhere except the top half of the first Search Engine Results Page (SERP) for your product niche, you aren’t going to make very many sales. At that point, it’s time to improve your SEO by creating more backlinks.

Good Backlinks vs Bad Backlinks

The best backlinks link to authoritative sites. These are sites that most people would visit if they were looking for specific information. Examples include Wikipedia, eHow.com, Wikimedia Commons, and others.

For example, assume your website offers automobiles for sale and you have included two backlinks on your web page: One links to Motor Trend magazine’s website, which says your site is a great place to buy cars. The second is to a food blog where there is a recipe you liked.
In this case, the first backlink would be substantially increase the value of your web page in the eyes of the search engines. The second wouldn’t help it very much, although if it had the proper keywords it might help your rankings a little bit.

Types of Backlinks

There also are three types of backlinks, each of which has different value by search engines:

• One-Way Links – These are links from one or more pages of another website to yours, without your linking back to that site.

• Reciprocal Links – These links connect to another site, and the other site links back to your page. Another term for this is link swapping.

• Three-Way Links – This is when you link to a website, but instead of linking directly back to my site, the person running that site links back to your site from another site.

The type of links search engines are one-way links because there is no reciprocity. Search engines also like three-way links because they look the same as one-way links.
Most links will add value to your web page for search engines, but stay away from getting backlinks from unsavory sources, such as gambling or pornographic sites. These will harm your site’s reputation among the big search engines.

To learn more techniques like these for improving the profitability of your business, check out our lead generation system for internet marketers by clicking on this link now.

Follow This Email Marketing Etiquette to Get Yours Delivered and Read

Email marketing can be a very effective way of bringing new customers into your sales funnel. But due to the widespread use of viruses and malware, most people are cautious about opening an email that comes from a source they don’t recognize, that is strangely written, or appears to have come from a non-English speaker.

You can reassure your prospective customers that the emails you send are safe and reliable by following a few simple email marketing etiquette rules:

1. Don’t Sensationalize the Headline

The default setting for Yahoo, AOL, Gmail, and the other popular email providers is to show who the sender is and the headline. In some instances, the first few words of the email text itself will appear on the user’s email queue.

That makes the headline the first important element of your email. If it is overly exaggerated, makes extraordinary claims, or is otherwise sensational, there’s a better chance that the email will either be sent directly to the “Spam” folder or deleted by the user without being read.

The objective is to get the reader to open the email, so your headline has to give them a reason to do so. You want to capture their imagination and engage their interest, but not go over the top. Avoid using exclamation points – especially multiple exclamation points – as well as ALL CAPS and crazy colors because this will most likely tag your email as spam.

2. Use the Person’s Name, If Known

The greeting is the first thing the reader will see when they open your email. If you know the user’s name (because you either know them personally, they are already on your list, or their name was included on an email list you have purchased) use your autoresponder to insert their first name in the greeting, such as “Dear Paul” or “Dear Sandra.”

Email tends to be less formal than traditional letter-writing, so in most cases using the person’s first name is perfectly acceptable. Using the person’s last name can often seem off-putting, such as “Dear Mr. Stewart” or “Dear Ms. Simpson.” Exceptions would include formal titles such as “Doctor,” “Professor,” or a military title.

3. Get to the Point

Because emails are less formalized than traditional letter-writing, and because people get so many emails every day, the person receiving your email probably isn’t going to give it much attention. That’s why it is critically important that you get to the point of your email right away, starting with the very first sentence.

In email writing, you have to give the reader a reason to keep reading. Don’t waste time by beating around the bush or trying to build up to your point slowly. You have only a few moments to maintain the reader’s attention, so make the most of it.

4. Signing Off

Another difference between traditional letter writing and emails is the sign-off. You don’t have to include a formal “Sincerely” or “Gratefully yours.”

Simply ending with your name is perfectly acceptable. Or, if you prefer, you can use an informal phrase such as “Chat with you soon” or “Cheers.”

Following these general email etiquette protocols will increase the chances that the person receiving your email will open it and read it. Make sure the content of your email pushes the person to the action that you want them to perform, such as clicking on a link included in the body of your email.

To learn more techniques like these for improving the profitability of your business, check out our lead generation system by clicking on this link now.