Using QR Codes to Make Money with Mobile Marketing

Quick Response Codes, or QR Codes for short, are those funny looking little black and white squibs that you see on subway signs, magazine advertisements and lots of other places these days.

QR Codes are a variation of the bar code – also known as the Universal Product Code (UPC) – which has been used since the 1970s at retail checkout areas. Bar codes also are commonly used for inventory purposes.

QR Codes were first used in 1994, when engineers at a Japanese factory owned by a subsidiary of Toyota wanted to create a three-dimensional version of the bar code that could hold exponentially more information and that could be decoded at faster speeds. The first QR Code was used to control the inventory of automobile parts as they moved through the manufacturing process.

How QR Codes Work

Unlike UPCs – which are mechanically scanned by a narrow beam of light – QR Codes are scanned as a two-dimensional image by a semiconductor image sensor. This image is then digitally analyzed by the processor the scanning device.

The processor detects the three distinctive squares at the corners of the image, and – with the help of a fourth smaller square in the fourth corner – automatically converts the image into a standard size, orientation and angle of viewing. The tiny dots are then converted into binary code, which is matched against an error-detecting code.

The binary code can represent anything, such as text or an image, but in most cases it is a Uniform Resource Locator (URL), or an Internet address.

Uses and Benefits

Anybody with a mobile phone or tablet can scan a QR Code. Scanning apps are free and can be downloaded instantly on iTunes, Google Apps, the Android store and elsewhere.

Other apps let users generate and print their own QR Codes for others to scan and be diverted a device to a URL, eliminating the need to the user to copy down and type in a web address.

QR Codes are used widely in advertising. But they also can be used by online marketers to promote offers and to send traffic to web pages. Other uses for QR Codes include:

  • Visiting a Google+ or Facebook profile
  • Showing your branding on textiles such as t-shirts or bags and other articles like mugs
  • Checking in on recommendation services like foursquare
  • Using QR codes in blogs
  • Playing a YouTube video
  • Easily installing an app from the App Store or Android Market
  • Sending a predefined short message (premium services)
  • Sending a Tweet with your content

Mobile Marketing Uses

QR Codes are most frequently used for mobile marketing. They are supported by Google’s mobile Android operating system; in iOS devices such as the iPhone, iPad and iPod; on BlackBerry devices, on the Windows Phone, and even on the Nintendo 3DS.

Once scanned, QR Codes can use a URL to lead users to website where they can view useful content. This can include expanded product information, locations and store hours of the places where the product can be purchased, and even links to buy the product right away.

QR Codes also can be used for mobile tagging. This is when you capture the reading device’s phone number and automatically send an email or text message either right away or at some predetermined future time. Mobile tagging also can launch a sequence of email swipes designed to build excitement and encourage brand loyalty.

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Traffic Optimization Secrets Most People Don’t Know About

When it comes down to it, making money with Internet marketing isn’t rocket science. All you have to do is use paid or free methods that lead visitor to your offers, then utilize techniques within our content that maximize conversion rates.

Without a doubt, paying for traffic is the easiest way to build your online business. You can sometimes get results within a few hours – or even a few minutes – of launching your paid traffic campaigns. But as soon as the money runs out, usually so does the traffic.

The paid platform most marketers use is Google AdWords. It’s the biggest and most popular. But therein lies the problem: Google AdWords is so big that it’s often really hard to get your offers noticed by consumers. It’s simply so filled with competitors that you either have to spend a fortune bidding on the best keywords or risk getting little return for your marketing dollar.

Plus, Google has one of the worst support structures you are going to find anywhere. It also has built a reputation for being hostile toward affiliate marketers. Google has been known to ban accounts suddenly and without explanation. And they are so big, they can get away with it!

Alternatives to Google AdWords

But Google isn’t the only game in town. For many marketers, Bing and Yahoo offer better alternatives.

While between the two, Bing and Yahoo only account for 29.2% of the search engine marketplace, that’s 29% of billions of online users. And both are not only affiliate friendly, but provide better service.

Best of all, while your competitors are spending a fortune bidding on the best keywords on Google, you can quietly but effectively promote your offers on Bing and Yahoo without overspending on the best keywords.

Less Expensive Paid Methods

Two other little-used but highly effective paid methods are Facebook Ads and solo ads.

Even though Facebook seems to share Google’s contempt for affiliate marketers, its ad program is worth considering because of its ability to provide extremely targeted demographic and psychographic information so you can tailor your offers not only on things like age, gender and geographic location, but also on likes and dislikes, interests and preferences.

The biggest benefit of solo ads is the price. Your budget go much farther using solo ads as compared to working with a bigger, more expensive marketing platform. And your ads are seen only by people who already have proven to be passionate about your niche.

Secret Free Traffic Methods

Right now, social approval signals are the top measure of site ranking. But creating back links to your web pages from high authority sites still can influence your page’s rankings.

Search engines consider authority sites to be anyplace web users go when they are searching for answers to niche-related questions. They include such site as Wikipedia.com, About.com, eHow.com, Yahoo Answers, and so on. Sites with the suffix .gov and .edu also are considered authority sites by the search engines.

Creating Links from Authoritative Sites

Here’s a fast, easy way to create links to your pages from authoritative sites:

  1. Go to any of these sites
  2. Create an article or comment on an existing post
  3. Leave a link to your pages in the About the Author box

When readers follow that link back to your page, you have a new high-target prospect and your page ranking will improve at the same time.

When you use these traffic generating secrets, you don’t have to spend a fortune promoting your offers or attracting new visitors to your web pages.

If you’d like more powerful marketing tips, as well as a way to generate conversion-ready Internet marketing prospects each month, click here to learn about my done-for-you system.

How to Build Websites for Free

People are often intimidated by building their own websites, because they think you need to know a lot about writing code, graphic interfaces, and other technical issues.

That may have been the case a decade or so ago, but today, anybody can build their own website quickly and for free, once they know a few tricks of the trade.
When you use the free tools and theme templates available at open-source sites like WordPress, building a high-quality website is easy.

“Open source” means that anybody can use it and you don’t have to pay to use its tools. WordPress is very easy to use and even has hundreds of free tutorial videos you can watch that show you how to do every step.

WordPress has thousands of premade “themes,” which are website templates that you can use for free starting right away. It also offers paid themes.

Another benefit of WordPress is that it has a lot of free plug-ins that you can drag and drop onto your website, including such things as creating automated links to your Facebook, Twitter, and other social media pages, polls, and other desirable additions to your web pages.

Plus, WordPress makes it super easy to add photos, images, video, and audio recordings to your website. And you don’t even need to know anything about HTML or CSS code writing. If you can drag and drop, you have all the skills you need to create a high-quality, professional-looking website.

Getting Started with WordPress

The first thing you need to do is create an account with WordPress. It’s free and only takes a few minutes. All you really need is an email address, and you are ready to go.

Go to the WordPress home page and click on the “Get Started” button. Here you can set up your free account and choose a name for your website. You will be sent an email with a link that activates your WordPress account. Now you are ready to build your page.

Whenever you log into WordPress, you will automatically be brought to your Dashboard. This is the place where you create new web pages, choose themes, add new features, and do everything else you need to build and maintain your website pages.

On the left-hand side of your Dashboard, there are a set of buttons you use to create your settings, make changes, and add new elements to your website. The first couple of times you use WordPress, you’re going to want to take the time to learn about these tools by watching the free tutorial videos that explain how to use them.

Creating Your First Web Page

To build your first new web page on WordPress, click on the “Posts” button on your Dashboard, and then click on “Add New.” This automatically generates a new page.

There’s a space for the headline or title and a box underneath for your content. You will also find different icons that perform various functions, including using different typefaces, bullet points, adding links, and adding images and other media.

WordPress will automatically save drafts as you build your web page. Or you can click on the “Save Draft” button. To see what your page will look like to visitors, click on the “Preview” button at any time. When you are happy with the final version of your web page, click on the “Publish” button, and your web page will instantly be posted to your server.

You can edit or modify your web page anytime you want, even after you have posted it online. Changes are automatically updated, so anybody who goes to your page will only see the latest version. You also can delete portions of your website, or even the entire web page itself, any time you want.

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Hiring a Team to Build Your Website

If you are going to hire outside help to build your website for you, the planning stage is probably the most important part of the entire process. That’s because planning is when all the important, global decisions are made.

Even before you bring in anybody to help you build your website, you need to make the big decisions about what should or shouldn’t be included in the site, because modifying your concept later could be a relatively expensive proposition. Once the framework of the site is built, it is more difficult to add new features or alter the overall structure.

So first, you want to determine your core goals:

• What do you hope to achieve with this website?

• Who is your target audience?

• How will you know when you have achieved these objectives?

Before you bring anybody else on board, you need a firm understanding of the exact results you want your website to produce. As you move through the website creation process, this vision will remind you of what you wanted to accomplish in the first place.

Although there will be many things that will change during the creation process – like specific design features, different applications, and your unique content – your core goals will remain constant.

Building Your Team

You are going to make the global decisions and direct your managers to implement these into action. As the head of your business, you are going to have a lot of issues that you need to resolve.

Usually, you won’t have time to deal with the thousands of details involved in your website’s creation. So you are going to need help.

Once you have settled on your website’s global core goals, it’s time to find somebody to manage your website creation for you. This project manager will then report back to you regularly with developments so you can make the biggest decisions.

It’s best to find somebody with a lot of technical experience so they can easily communicate your vision to the web designers, developers, and programmers who will actually be building your site.

Following Your Lead

The project manager will use the core goals you identified to create the first important document: the project charter. This is a concise and nontechnical document that will guide the process of creating your website.

The project charter will include critical information about goals, target audience, feature requests, and any other important information to develop your site. It’s different than your core goals in that the project charter is a constantly changing document.

That’s because experienced collaborators will be offering their suggestions and ideas about how to effectively turn your ideas into reality.

Other Important Blueprint Documents

Once you approve the project charter, your project manager can meet with web designers and developers to produce blueprints for each page.

In website creation, these blueprints are known as “wireframes,” and they include such things as diagrams of complex web applications, or workflows, and technical specifications that can guide your web development team.

The next document to consider is the site map. This defines how users will navigate your website. It includes such things as a list of pages within the site, links, and a
hierarchy of page organization.

Once these blueprint documents are completed, the project manager can then work with the technicians to begin building the first prototype of your website for your approval.
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4 Tips for Getting the Most from Your Email Marketing

There are a lot of critics who say email marketing isn’t as effective as it once was because more people are using mobile devices and texting to communicate with each other.

Young people today text and tweet rather than read emails, so a lot of younger customers don’t even have email accounts, only smart phones and social media.

While there’s no question that social media, texting, and other communications platforms are more popular than email, the principles of email marketing can be applied to practically any format.

So, even if email isn’t as popular as it once was, these same strategies can help you connect with customers via Google+, Facebook, Twitter, and even mobile marketing.

Here are some universal email marketing tips that will help you build your subscription list with plenty of loyal, enthusiastic customers:

1. There’s More to Life than Opt-In Forms

While the opt-in form is one of the best ways to capture contact information, it’s not the only way. If you already own your own business, you probably already have a loyal customer base. Why not give them an incentive to give you their email address by offering special offers, discounts, or rewards?

You also can invite your social media contacts to join your list and invite them to recommend you to their social media contacts as well.

Another option is to promote your list in forums and chat rooms, or post articles or blogs related to your niche subject and include a link back to your opt-in form in the “About the Author” box. If you offer your customers something they find valuable to be a part of your subscription list, then you can grow your list very quickly.

2. Keep On Testing

A/B testing, also known as split testing, is when you send out two versions of the same email with one slight variation to see which one converts better. For example, you could send the same email with two different headlines.

Or, you could change the Call to Action slightly and record which one gives you with the best responses. From that point on, you can incorporate the successful version in future emails and achieve better results.

3. Marketing Only to People Who Want Your Products

It doesn’t do you any good to market to people who aren’t interested in your products. One way to weed out those who aren’t interested is to use a double opt-in to make certain that only people who really want to be on your list are added.

A double opt-in is when you send a second email to somebody who signs up for your list to confirm their subscription. It eliminates people who don’t really want to be on your list (and it also helps avoid spam complaints later).

You can also send another email at some point in the future – such as in six or nine months – asking your list members to confirm that they want to continue to receive emails from you.

4. You Can’t Afford to Ignore Social Media

Cross promoting your website on social media platforms like Twitter, Facebook, and Instagram increases your chances of connecting with your customers.

You can invite people on your subscription list to “Like” your Facebook Fan Page, follow you on Twitter, and add you to their Google+ Circles, for example.

This gives you the opportunity to exponentially increase your potential points of contact with your prospective customers.

Check out our lead generation system by clicking on this link now to learn more about improving the profitability of your business.

How to Make Sure Your Website Looks Great on Tablets and Phones

Most businesses put a lot of time, effort, and money into making sure their website looks great, is easy to navigate, and includes all the essential information any visitor would ever need to connect with the products, information, or services they want.

But, unfortunately, a majority of web users today aren’t using laptops or desktop computers to access the internet: They are using their mobile devices. And the kind of big, clunky websites that are designed to be viewed on a PC or laptop usually can’t be viewed and/or navigated very easily on a smart phone or tablet.

Your Customers May Already Be Clicking Off

So, if your website isn’t mobile-optimized, you could be turning away more customers than you are attracting. Mobile customers are very impatient and are less likely to stick with a website if it takes more than three seconds to load.

And if your shopping cart isn’t optimized for mobile devices, about three out of 10 customers will abandon your website in mid-purchase. Can you afford to let that many paying customers walk out your door?

Yet, mobile customers are generally more attractive than desktop web surfers because they tend to be more impulsive in their buying and spend more money per purchase than customers do on websites aimed at desktop users.

Try this experiment to see how mobile-friendly your website is: Pull out your smart phone or tablet right now and go to your web page. Does it load in less than three seconds? Is your eye instantly drawn to the primary selling points or message? Is your content easy to read and the site itself simple to navigate?
If you answered “no” to any of these questions, you may need to optimize your mobile site and capture the customers and sales you have been losing.

Technical Features

Mobile devices like smart phones and tablets are less powerful and use a different kind of operating system than PCs and laptops. To make your website load faster and offer more versatility, you may need to make sure your website includes these technical attributes:

• It uses a preferred markup language, such as WAP/WML rather than HTML.
• It can be navigated using a touch screen keyboard.
• Screen dimensions and rotation support are enabled.
• Browser capabilities include scaling, Flash, and AJAX support.
• It uses the appropriate network data speed: 3G, 4G, or 5G.
• It is optimized for mobile operating systems, such as Apple iOS, Android, or Windows Phone Mobile.

Appearance Features

One thing that all mobile devices have in common is that their screens are smaller than those of laptops or PCs, especially on smart phones, the most widely used type of mobile device among mobile-based web users. This means you have a much smaller canvas on which to work your magic.

Rather than multiple photos, images, or videos, limit your mobile site to one single one that will grab the site visitor’s attention from the moment they click on your page.

Similarly, keep your text content to the bare minimum. If you include too much text, most readers won’t be able to read it anyway.

Stay away from small buttons that are difficult to click on using mobile devices. If you must include buttons, make sure they are very large.

Be aware that the latest model tablets and even some smart phones have very high-end graphics pages, so the colors and images you include on your mobile-optimized web page are going to look different than they do on a laptop or PC. Avoid garish colors or blurry images.

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Choose Topics that Draw Visitors to Your Website

Right now, people have more unrestricted access to information, entertainment, and other content than in any other time in history. While that is great for people looking to be informed, educated, or entertained, it can present a challenge for online marketers seeking to capture the biggest possible audience.

That’s because there’s simply more competition for your target audience than ever before. So if the content you are using to attract visitors to your pages isn’t interesting, cutting-edge, and exciting, you are going to have a difficult time getting people to visit or stay on your pages once they land there.

Would You Be Interested in Your Content?

A good starting point in determining whether the content you are providing is vital and engaging for your target audience is to consider whether you’d be interested in your pages if you were an outside visitor looking for content within your niche.

Why would you be drawn to your web pages? What are you offering your visitors that they can’t get anywhere else? How are you communicating to your core audience that the content you offer is unique, entertaining, and engaging?

Think about these questions and then identify the areas where you are failing to live up to your own standards. Those are the areas you should then focus on repairing.

Be Controversial … but Not TOO Controversial!

If you want to attract eyeballs, you need to have something to say. Choose topics within your niche that are “hot button” issues. Visitors arrive on your pages with their own opinions, but if you have something relevant and insightful to say about a current event or a controversial issue within your niche, they are going to want to hear it.

Yet you should temper your words so that you don’t go too far, otherwise you risk turning your visitors off. Stay away from extreme views or radical arguments. You can and should take a stand based on your beliefs, experience, and knowledge, but avoid giving the impression that you are close-minded or fanatical.

Visitors to your pages want to feel as if they are engaging in a conversation, not listening to a diatribe or monologue. Invite others to share their thoughts and let them know you value what they have to say. That way they will be more likely to return to your pages later.

Sexuality Sells

There’s no way around it: Sex sells. It’s simply the way we are hardwired as humans. We are attracted to anything that turns us on or stimulates our sexual curiosity. If it is a pretty woman putting on hot red lip stick or a man advertising his hot six pack, sweaty and toned. It is sexy…we want it…

Obviously, this is something that successful marketers have known since the beginning of time–or at least the beginning of advertising. If you want to attract more visitors to your pages, look for ways to ratchet up the sex appeal–even if your subject matter doesn’t ordinarily lend itself to being sexualized.
Sexy images are also always a huge draw, especially when they are used tastefully. Consider what your core audience wants, and then give it to them.

Mimic the Most Popular Sites in Your Niche

With internet marketing, there’s usually no reason to reinvent the wheel. Conduct a little research to determine what the most successful marketers in your niche are doing, and then steal their best ideas and make them your own.

Obviously, you don’t want to plagiarize or do anything unethical, but you can discover the most successful themes and topics and put your own spin on them in order to capture more visitors. Observe market forces to recognize what the public wants, and then provide them with it.

One of the biggest benefits of the internet is its global scale and universal timeliness. Whatever niche you are working in, there are certain to be hundreds–if not thousands–of other people competing for the same audience you are targeting.

By giving your visitors content that you would find interesting, focusing on hot button issues that fans of your niche have strong opinions about, injecting sex appeal whenever and wherever possible, and stealing the best ideas from the most successful marketers in your niche, you can choose topics that draw more visitors to your website.

To learn more techniques like these for improving the profitability of your business, check out our lead generation system by clicking on this link now.

Free Marketing: Facebook and Twitter

Facebook is one of the easiest social media sites to get started on and lets you reach the widest possible audience by attracting vast numbers of Facebook “Friends.”

You probably already have a personal Facebook page, but you will want to start a separate one for your business. This is going to be your business’ Facebook Fan Page.

Whenever anybody on Facebook “Likes” your business’ fan page, they automatically become your Friend. Then, whenever you post a status update on your Fan Page, it will be distributed to all of your Fans/Friends.

Collect “Likes”

The success of your free Facebook marketing program relies on your ability to gain as many Fans as possible. Start by sending invitations to “Like” your Fan Page to the social media contacts on your personal Facebook page, like family, friends, and acquaintances.

Visit their Facebook home pages, taking note of who their Friends are. Send invitations to their Friends, especially those who have the highest amount of social media contacts.

Take a look at what groups they belong to. Whenever they post a status update, always “Like” it and add a comment so you can develop your relationship with them and get them to be more interactive with your Fan Page.

Nurture Relationships with Passionate Fans

Be consistent in developing interpersonal relationships with your Friends on your Facebook Fan Page. Direct message them on Facebook or Twitter and let them know how much you enjoy their posts. Eventually, they will start paying attention to you.

Once you have nurtured a positive online relationship, you can send your Facebook Fans links to valuable content for free interspersed with periodic promotions for your products. For example, if your niche is health and fitness, you might send them a link to a 30-day plan for six-pack abs.

Make sure the specific content you send is something your contacts will value and appreciate receiving from you for free so that you can create a trust bond with them. This subconsciously will make them feel indebted to you so they will be more likely to promote future offerings from you to their social media network.

Always encourage your contacts to give your pages social approval signals whenever possible by including things like: “Like us on Facebook!” This will improve your search engine rankings.

Twitter Marketing

On Twitter, your posts are limited to 140 characters, but that’s plenty of room to include links to other websites, pictures, videos slideshows, and other media. Twitter is a fast and efficient way to get your products and services in front of a lot of people.

Twitter instantly links users to a large number of people–both who they know and who they don’t know–making it one of the most immediate and effective ways to communicate ever created.

Building Followers

The goal with Twitter is to attract as many followers as you can. Like Facebook, you should start by searching for people you know, including loyal customers, family, friends, acquaintances, co-workers, and current and former school mates. Use the search function to look for their Twitter accounts, and then follow them.

The next step is to go to their profile and see who they are following and who is following them. Look for people you either know already or who are friends of friends and follow them. Keep a careful eye out for people who have the most followers themselves and follow them. That way, if they tweet something you post, it has a better chance of going viral.

Whenever you follow somebody, they will get a notification that you are following them. Usually, people on Twitter will follow you back. When they do, your list of Twitter followers becomes populated with people who are already fans of the types of products you are promoting.

Increase your list of highly targeted prospects by searching for tweets about your niche. For example, if you are working in the high-end clothing business, simply conduct a search for “#eveningwear.”

Identify “Social Influencers”

Then all you have to do is go to the profiles of people who have recently tweeted in this niche and look at their list of followers. If they have a lot, they fall into a category known as “social influencers.” You definitely want to follow those people.

Hopefully, they will follow you back. When they do, whenever you tweet something, it will appear on their Twitter scroll. There is also the possibility they will retweet it so that their followers will see it as well.

Like Facebook, you want to find people on Twitter who are passionately interested in your niche and who have the most followers. These are the people with whom you want to build interpersonal relationships, because they can provide you access to the most prospective customers.

To get double the mileage from your efforts, link your Twitter to your Facebook and vice versa so that every time you post on one site, it automatically posts on the other.

It’s easy to do: All you need to do is follow the instructions on either site. Don’t forget to promote your Twitter feed in all the same places you promote your Facebook page.

To learn more techniques like these for improving the profitability of your business, check out our lead generation system by clicking on this link now.

Using Keywords to Improve Your Page Rankings

Search engines are powered by the words users enter when they conduct searches. These are called “keywords.”

Google and other search engines use keywords to provide the links to websites they think the user will find most helpful. These results are then ranked according to Google’s search engine algorithm.

By discovering the best keywords for your internet marketing niche and including them in strategic places on your web pages, you can improve your ranking on the Search Engine Result Pages (SERPs) for those keywords.

Conducting Keyword Research

Keyword research means finding the best keywords for your product niche. When you optimize your web pages with the best keywords, search engines like Google and Bing will index your pages and rank them higher, ideally in the top three spots.

If you use bad keywords or don’t optimize them correctly within your web pages, your pages will be ranked so low that nobody is going to find them.

The first step is to create an initial list of possible keywords. Basically, you will be brainstorming ideas. For example, if your product is a dog obedience course–which happens to be an evergreen niche–your initial list might include keywords like:

Dog obedience

Puppy house training

Canine obedience

How to train your dog

Dog training

Puppy obedience

Write down all the main categories of your niche and any other words or phrases that might fall under each of those categories, and then create as many variations as you can of those keywords.

Come up with the best list of both general and specific keywords that you can. You will test them later to see which ones are the most effective.

Make sure you pick between two and five words within your keyword phrases. Anything longer than that and the likelihood that people will type them into the search engine goes down. An exception to this rule is when you include “How do I …” or “Top 10 Ways to …” as part of your keywords. These tend to work pretty well. However, in most cases, your keyword phrases should be brief.

Finding the Most Successful Keywords

Ideally, the keywords you choose should be overripe and underexploited. In other words, they should be keywords that describe things that have a lot of people looking for products in that sub-niche, with not a lot of other people offering them. Find these and you can virtually print money.

Now you want to do monthly searches in keywords for your niche, and also find out how much competition each has. Google has a free Adwords Keyword Tool you can use to search for various keywords. Because Google has the biggest and most popular search engine, it makes sense to use its tools to find the best niches–especially when they’re free!

The next step is to find within this general niche those sub-niches that are overripe and underexploited.

Long Tail Keywords

Long tail keywords are the words and phrases users type in to search for a particular niche. They make it easier for you to hone in on the specific target audiences within your niche.

For example, they can be geographically based–such as “Atlanta dog obedience schools”–to make them more specific. Keep track of all the long tail keywords you find so you can focus on these secondary ones that still get a lot of searches but aren’t already being used by other marketers.

Keyword Placement

Where you place the keywords is really important. Search engines prefer to see your keywords and phrases in the headline, in sub-headlines, and in the first and last paragraphs.

Your primary keyword also should be included in your URL, or web address name.

WordPress has a handy All-in-One SEO Pack plug-in that automatically includes keywords in your metadata, which are the little descriptions beneath each link on Google. You also can use

and

to break up your page with headings and to let search engines know which keywords are important on your pages. Type one or more keywords into your image file name and also include it in the ALT text for the image for extra measure.

Keyword Saturation

In the remaining part of your page content, where you distribute them isn’t as important as long as you have the proper saturation level.

Include keywords within your content the optimal number of times, known as keyword saturation. Search engines give a higher ranking to pages that have keyword saturation of about 2%. If your web content is 500 words, your keywords should be included about 10 times:

500 (Total # of Words) x .02 (Optimal KW Saturation Rate) = 10.

To learn more techniques like these for improving the profitability of your business, check out our lead generation system by clicking on this link now.