Where to Recruit Affiliate Marketers for Your Drop Ship Business

When you set up your drop ship business, you essentially are the middleman who brokers deals with manufacturers and suppliers and builds a team of affiliate marketers to act as your sales force. As long as the price of the products you offer is higher than your supplier’s costs plus the affiliate commissions, you make money.

The key to your success relies on recruiting highly motivated, ambitious affiliate marketers who know what they are doing. Today we are going to show you some of the most popular places to find the best affiliate marketers for your drop ship products.

ShareASale.com

ShareASale is a privately-held online company based in Chicago, Illinois. It specializes in matching affiliate marketers to business owners, especially those in the dropshipping industry.

ShareASale has an easy-to-navigate web page that simplifies the process of connecting affiliate marketers with drop ship products to promote using their own websites, Pay-Per-Click campaigns, Search Engine Optimized marketing campaigns, email marketing platforms and other structures.

For dropshipping business owners, ShareASale also makes it easy to find affiliates and track and manage their sales once they have been brought on board.

CJ.Com

Commission Junction, or CJ, is an online advertising company that works with affiliate marketers. Owned by Internet marketing giant ValueClick, CJ gives drop ship business owners instant access to one of the largest affiliate networks in the world.

CJ’s database of affiliate marketers is its biggest draw. But the website also offers specialized services to its clients, such as assisting them with designing their websites, assembling product catalogues, creating cutting edge marketing campaigns, and many other services.

CJ even hosts its own online video training tutorials — called CJ University — where drop ship business owners, affiliate marketers and others can learn more about how to maximize their profits and establish mutually beneficial relationships with their suppliers and affiliates.

LinkShare.com

Another affiliate marketing network you should know about is LinkShare. It was one of the earliest affiliate networks and it is now one of the biggest.

LinkShare has more than 10 million partnerships with affiliate marketers. It also has a broad client base that includes some of the US’s biggest retailers, including JCPenney, 1-800-Flowers, Avon Products, and American Express.

LinkShare, which is a pay-per-use company, specializes in providing online marketing solutions in the affiliate marketing, as well as search marketing and lead generation.

Warrior Forum 

Warrior Forum is a membership forum that educates and guides drop ship business owners and other online marketers through the process of working online for profit.

Warrior Forum is a great place to find affiliate marketers to promote your products, as well as to interact with other entrepreneurs to share ideas and comments. It’s free to join, although there are fees to access some sites within the forum.

The biggest benefit of Warrior Forum is that it reduces your learning curve because you can exchange information and knowledge about what works and what doesn’t with internet marketing with other Warriors.

You can also find Warrior Special Offers, which are products promoted at discounted rates for either resale or as affiliate products.

If you’d like to learn more great places to find affiliates and have access to even more powerful marketing strategies, as well as a way to generate conversion-ready Internet marketing prospects each month, click here to learn about my done-for-you system.

Make Money Online Selling the Right Physical Products

Drop ship products are those products that you promote to your customers that are actually owned, warehoused or shipped by somebody else. Usually, this is either a wholesaler or a manufacturer.

When you run a drop ship business, you enter into an agreement with a supplier who will ship the products directly to the customer. In some instances, the wholesaler will package these products under your own private label and/or with your return address package so that the customer doesn’t even realize that they are dealing with a dropshipper.

Types of Drop Ship Products

You can set up a drop ship business that sells products in every imaginable genre, from electronics to clothing to home goods, even cars. Selecting the best products for your particular customers is an important decision and depends on several important criteria:

  • Which products your customers are most likely to buy
  • How much you can expect to charge for your products
  • What the wholesale price is for your products, or what your supplier is charging you
  • How your deal with your supplier is structured and what terms you can reach in regards to shipping products directly to your customers

Some drop ship business offer a wide assortment of products covering many different genres, while others focus on one or two specialized areas. The scope of products you offer will depend on your customer base and experience level.

Manufacturers and Wholesalers

Dropshipping is becoming more common among online business owners, so there are a lot more wholesalers and manufacturers today who are open to the concept of shipping directly to your customers.

And why wouldn’t they be? Dropshipping lets them sell additional units of their products without having to worry about marketing their products themselves. Because own the drop ship business, you essentially are their sales force for their products.

Identifying Suppliers

Finding high quality suppliers isn’t complicated. Once you determine what kinds of products you want to offer, the rest is easy.

The first places to consider are the big, global wholesalers that provide products to most of the dropshipping industry, such as Alibaba.com and WorldWideBrands.com, among others. You can even work with Amazon, the world’s largest online retailer.

Striking Out on Your Own

Some dropshipping business owners prefer to cut their own deals directly with private wholesalers and manufacturers. If you want to try this, you can research trade magazines, industry journals and marketplace websites. These are all great places to learn about and make contact with suppliers directly.

Dropshipping is a viable option for Internet marketers. If you’d like to learn more about making money online, as well as a way to generate conversion-ready Internet marketing prospects each month, click here to learn about my done-for-you system.

How to Make Original Products from PLR Content

When you purchase Private Label Rights products, they are yours to do with as you please. But you probably don’t want to do is to offer it for sale as is. That’s because the person you bought your PLR product most likely sold the same product to other marketers, who also can offer it for sale as is.

If you offer the exact same product as somebody else, it’s not original and probably isn’t going to sell as well. It could also harm your reputation.

Instead, you want to modify the product to make it uniquely your own. At the very least, you are going to want to come up with a new title and list yourself as the author.

Edit Content to Make It Original 

The first thing you want to do is to review the PLR product eBook you bought. If it’s an eBook, for example, scan through it from start to finish.

Sometimes it’s helpful to print up a hard copy so that you can mark up the things you want to change and write down your thoughts as you go through the text for the first time. Another option is to read it on your laptop or computer and use the Notes program on Microsoft Word to mark up the text.

When you are with your PLR product, make a list of the parts you want to keep and take note of those you want to change or cut altogether.

What to Change

Don’t forget: You can use the existing text – either in total or in parts – to create your original product if you want. But the best PLR products have the voice of the seller, so you are probably going to want to rewrite most or all of it.

Feel free to change headlines and sub-heads, rewrite entire sections, add new material and throw out parts you don’t like. Use the photos, illustrations and other images that came with the book, or get rid of them and find new ones.

How to Add New Content to PLR Products

To add new material to the text, you can either add content that you already own or search for additional content on the internet.

Wikipedia is always a good place to start because everything on this encyclopedia site is in the public domain. Just be careful about copying and pasting whole sentences or paragraphs because if you do this it’s easy for people to see where you got your source material.

Using Photos and Images

When it comes to photos and other images, the ones that came with the PLR product are yours, but you shouldn’t copy and paste images you find online into your new product, even if you have found the perfect image on Google Images or some other site.

A better plan is to purchase photos from a stock photo website. When you purchase the photos, you also buy a license that defines how you can use them. In many instances, you can use them in your new products without having to pay any further royalties or fees.

The best stock photo sites to use are:

http://www.istockphoto.com/

http://www.shutterstock.com/

Free Photos and Images

Another option is to use images that are in the public domain. That means they are not copyright protected and you can use them any way you want. Some of the best places to find these free images are:

https://commons.wikimedia.org/wiki/Main_Page

http://www.flickr.com/creativecommons/

If you’d like to learn more about private label rights, as well as a way to generate conversion-ready Internet marketing prospects each month, click here to learn about my done-for-you system.

Making Sense of Data from Niche Research

When building your own Internet marketing platforms for promoting information products such as eBooks, video courses, and others digital products, the data you receive from free sites such as Google is invaluable in telling you how popular a particular niche is and whether it is seasonal or evergreen.

You want to choose those niches that have the most keyword searches all the time and that are consistent from year to year.

Benefits of Choosing Evergreen Niches

Evergreen niches – which are those that include products that will always be popular, such as weight loss and relationship advice — are the ones customers search for online most frequently. That automatically makes them great niches for you to build your information marketing business around.

Free Tools for Affiliate Marketers

When you use infoproduct sites that offer affiliate products for you to promote, usually you will find free tools that allow you to rank the popularity of the infoproducts that they offer.

For example, on Clickbank lets you use advanced search and filters to find exactly the infoproducts that fit your needs. This makes it easy for you to get much more specific in your search and weed out infoproducts that aren’t going to be easy for you to promote.

Techniques for Improving Your Searches

Here are some ways you can use Advanced Search tools on Clickbank to improve your results:

  • Exclude keywords from the search that don’t make sense for your niche or audience
  • Search for keywords only within a particular category
  • Look for high $/sale infoproducts. This is especially important if you’re doing paid affiliate advertising
  • Find the newest vendors to promote by setting the Activation Date to a recent date

By filtering your results, it’s faster and easier to find great infoproducts to promote that will give you the best return on your information marketing efforts.

Always Read Customer Reviews

Before you promote any digital products to your customers, you want to be certain that the people who already bought them are happy with them. An easy way to do this is to simply research customer reviews.

Most of the websites that offer affiliate products — Amazon is the perfect example – have sophisticated customer review software that simplify the process of determining how popular a particular product is before you offer it to your own customers.

These types of reviews typically include satisfaction ratings and even written comments in which customers explain exactly what it was about that infoproduct that they liked or disliked.

Ask the Affiliate Product Vendors

Another way to learn about affiliate products before you promote them is to talk to their sellers directly. Ask for a review copy of the infoproduct, or buy the infoproduct yourself if the vendor doesn’t provide review copies.

Buying the infoproduct also can be useful since it lets you test out the vendor’s purchase process and customer support, and lets you feel comfortable recommending that infoproduct to your audience. Sending visitors to a vendor who doesn’t reply to email or provide a good buying experience can ruin your reputation among your customer base.

Collateral Marketing Material and Support

Reaching out to vendors is also a good idea because they may be willing to offer extra benefits or perks such as sales bonuses, customized affiliate links, custom landing pages, or any number of other benefits.

Sending visitors to a vendor who doesn’t reply to email or provide a good buying experience can ruin your reputation among your customer base.

If you’d like to learn more about info product marketing, as well as a way to generate conversion-ready Internet marketing prospects each month, click here to learn about my done-for-you system.

The Best Niches for Long-Term Information Products

When selecting a niche for an information product you want to promote, you want to find one that is narrow enough so that you aren’t spinning your wheels marketing to an overly large audience, but broad enough to include a lot of different types of info-products and services that customers within your niche will want to buy.

For example, the niche market “info products for people who live in Canada” is too large because it includes millions potential customers who use a nearly infinite amount of infoproducts.

The niche market “Canadian Football League fans who live in Winnipeg and drive Nissans that are more than 10 years old and have a sister named Phyllis” would be too narrow because there wouldn’t be enough prospective customers to make your marketing efforts worthwhile.

Neither Too Broad or Too Narrow

The key to any information marketing campaign is identifying the most profitable niches that are neither too broad nor too narrow.

The best way to do this is through research. There are a lot of free research tools available on the Internet that are more than capable of identifying the best possible niches for you.

Consider Long-Term Profitability

Niches for information marketing can be broken down into two basic categories: Short-term niches and long-term niches.

Short-term niches have a lifespan that was relatively limited, such as Easter or Valentine’s Day. If you work with products in a niche this tight, once Easter has passed there are going to be very few customers looking for those types of niche info-products.

It’s better to pick long-term niches because they offer a much longer lifespan. That way can continue to sell infoproducts within that niche to your customers almost without end.

What’s a long-term niche? An example might be dog training. People will always buy puppies and untrained dogs who need to learn basic obedience, so you can continue to sell infoproducts within this niche indefinitely.

Choose Evergreen Niches for Infoproducts

Evergreens are a shrub or tree that stays green all year. Evergreen niches for your information infoproduct are those that aren’t seasonal. That means your customers will buy the information infoproducts you offer anytime.

Classic examples of evergreen niches include relationships/dating, acne cures and housecleaning infoproducts. It doesn’t matter what time of year it is or what holiday is coming, people need to buy infoproducts within these niches anytime.

People selling evergreen infoproducts or services can count on earning money every month, year in and year out. That’s because their infoproducts and services are needed all the time.

Forever Products

Evergreen infoproducts sell regardless of what’s popular. They are always going to be popular, no matter how well or how well or poorly the economy is doing or how big or small the marketplace is.

They offer solutions to problems that can never truly be solved or are so universal that there will always be people looking for infoproducts to help them solve them.

But competition in evergreen niches is high. After all, these are the markets where the money is. But if you promote high-quality infoproducts in any of these niches, you can create a successful long-term business.

If you’d like to learn more about info-products and evergreen niches, plus have access to even more powerful marketing strategies, helpful information and ways to increase your sales and revenues, click here now.

Why Information Marketing Might Be the Business for You

Given the vast amount of information we all encounter in our everyday lives, there is a daily information overload that prevents us from processing what we see and hear efficiently.

Information marketing refers to the process of resolving this problem by making it easy for people to get to the information they want as quickly and efficiently as possible. It features products that are created once and then sold many times.

These products — known as “info products” – include such things as books, eBooks, DVDs, video downloads, workshops, MP3s, audio downloads, slideshows and many other infoproducts.

Why Information Marketing?

One of the biggest benefits of information marketing is its extremely low startup cost. In most cases, you can purchase your original infoproduct for very little money, modify it and then resell it many times over.

Challenge of Information Marketing

Perhaps the hardest part of information marketing is determining what infoproducts to sell. Obviously, you want to sell only those infoproducts for which there is a high demand.

If there are a lot of customers who want the kinds of infoproducts you sell or promote, you have a much better chance of driving strong sales and high profits than you would if there were only a few customers looking for the types of infoproducts you sell.

Choose Familiar Products

It’s important to choose infoproducts with which you have some familiarity. This will make it easier for you to talk about them with your customers.

If you aren’t familiar with your own infoproducts, it’s likely that your customers will sense this and stay away.

What Are Information Products Worth?

Another important factor is assessing how much money you can make from a particular infoproduct. If your profit margin is low, you are going to have to see a lot more infoproducts – and work a lot harder – just to hit the minimum revenue targets you set for yourself.

So the ideal infoproduct has a broad customer base, is something you are familiar with, and has a high profit margin.

Identifying the Best Niche

How can you find those kinds of infoproducts to promote? The first place to start is to determine is your niche. A niche for an information infoproduct is a market that is a subset of the larger market that focuses on one particular type of infoproducts.

Popular niches include such things as weight loss infoproduct s, infoproduct s aimed at sports fans, or infoproduct s related to relationships and dating.

Mass market products are the opposite of niche market infoproducts. Niche markets are more like specialty stores – such as stores that sell tires and other auto parts – compared to mass markets stores that sell a little bit of everything, such as Kmart or Sears.

Narrowing Your Scope

By choosing to promote infoproduct s and services within a particular niche, you can develop an area of expertise. This makes you more authoritative to your customers, so they will be more likely to believe in what you have to say.

Niche markets also allow you to focus on a specific group of customers. For example, you can build your Internet marketing business around only those people who are interested in infoproducts within your niche.

Identifying a niche makes creating an Internet marketing campaign easier because it narrows the scope of your efforts, making them much more manageable.

If you’d like to learn more about info product marketing, as well as a way to generate conversion-ready Internet marketing prospects each month, click here to learn about my done-for-you system.

5 Secrets to Engaging Email Copy

Emails should convince readers to take some sort of action, whether it is to sign up for a special offer or respond with specific information.

The purpose of your email is its Call to Action (CTA), and it should be clearly stated as unambiguously as possible within the body of your email. 

Keep It Brief

Most people find emails to be an inconvenient yet necessary part of interacting with other people online. So they don’t have a lot of patience for emails that are long on content but short on substance.

To connect better with your customers, make sure they get to the point quickly, use brief sentences or bullet points whenever possible, and clearly state your CTA so that your readers understand your intention as quickly and clearly as possible.

Every Word Matters

Given the short attention span and impatience of email readers, you have only a few moments to get the point of your email across. That means ever word has to count.

Good persuasive writing understands what motivates the reader. As you compose your email, consider what your readers want when they are reading it. Convince them that their best interests are at the heart of the email. 

Call to Action

You must be very clear about what you want the reader to do, when you want them to do it and why they should do it, especially in light of how it benefits them.

It’s best to give your readers a motivation to follow your CTA by always explaining exactly what’s in it for them. 

Proving High-Value Content

When people read your email, they are giving you both their time and attention. Respect the value of each. Make it worth their while by providing high-value content that includes information they will actually find useful.

Delivering high-value content can increase the chances of their opening and reading future emails that you send.

Remember, you don’t always need to be promoting or selling products or idea in your emails. Your readers will be more likely to open your future emails if you give them something of value, such as how to do something or important facts and information they can use. 

Making an Emotional Connection

If you want to build loyalty in your customers, you need to find a way to connect with them on an emotional level. Sharing a personal story is a great way to do this. People love stories and are more likely to read to the end of your email if there is some personal lesson to express or point to be made.

You also can add to the value of your emails by including details about your personal life, your family, your career, education and other experiences. That way, readers will genuinely care about what you have to say.

If you’d like to have access to even more powerful marketing tips, as well as a way to generate conversion-ready Internet marketing prospects each month, click here to learn about my done-for-you system.

Identifying Info Products within Evergreen Niches

Evergreen niches are those that never grow cold. They include products that offer solutions for problems that can never truly be solved or where there will always be new customers look for them.

Once you have identified an evergreen niche that you will be comfortable working in, the next step is to find specific infoproducts that have the highest amount of prospective customers. To simplify this task, you can use a number of free search tools provided by the Internet.

Good Product Search

The first free Internet tool is Google Product Search. Here you can learn which products within your chosen niche are hot right now. In other words, it tells you the niche infoproducts that have the greatest number of prospective customers.

Where to Find High Demand Infoproducts

The Amazon Bestsellers page is another great tool for finding niche products with high demand. Plus, while you are there you can enroll in the Amazon Associate’s program and promote many of the products offered on the site as affiliate products on your web pages.

When you enroll in the program, every time somebody clicks through from your page to Amazon and buys that product, you make a sales commission.

Other places to look for hot product s within your niche are the Alexa Internet “What’s Hot” page and eBay Pulse.

Niche Statistics for Infoproducts

Google Product Search and Amazon Bestsellers are a great way to find out which type of infoproducts people are looking for right now. But that only gives you half the information you need to make your decision about what infoproducts to promote.

The next step is to compile statistical data so that you can make an informed decision.

Using Google Keyword Tools

You can find statistics on individual infoproducts within a niche by using the free Google Keyword Tool.

Start by entering some generic product niche terms, such as “dating and relationship products”. You will then get an idea of the sort of terms and items people are searching for in that particular niche.

Sources for Niche Data

One of the best places to find statistical data on your niche to determine its popularity is Google Trends.

This page shows you whether or not a niche is seasonal or whether it is an evergreen niche that has more long-term earning potential.

For example, the free Google Trends tool will show you that “dating and relationships” is an evergreen niche, while searches for “bouquet of a dozen long stem roses” tends to peak around Valentine’s Day.

How to Find Products with Maximum Earning Value

Once you have found evergreen niches that have lots of potential customers, the next step is to find individual infoproducts within those niches that prospective customers are anxious to buy.

To do this, you have to websites where we can browse affiliate infoproducts. Some of the most popular include:

If you want to learn more about finding the best products for your Internet marketing campaigns and to gain access to even more powerful marketing strategies, helpful information and ways to increase your online revenue, click here to learn about my done-for-you system.

How to Make Your Email Marketing More Effective

Emails are short and to the point, so every word and every line counts. Most people receive dozens, if not hundreds, or emails every week.

So to make sure yours get noticed, you want to use the most effective methods to make your emails stand out. This can mean the difference between them being opened or deleted without being read.

The Subject Line

The first thing most people look at on an email is the subject line. Here is where you should offer a very brief “bullet point” description of what the email message is about.

Most people will only open a small percentage of their emails. So if you leave your subject line blank, or use a description that doesn’t grab their attention, your message will probably never be read.

Great Subject Lines

Subject lines should be both brief and specific. You should limit them to no more than a dozen words at most.

Avoid using bombastic, superlative words such as “incredible,” “amazing,” “sensational,” and other adjectives. These types of words scream “spam” to most people.

Instead, you want to educate your intended reader rather than trying to impress them and you are more likely to have your message opened.

Who’s Getting the Email?

On the “To:” line, you should list the actual intended recipients of your email.

On the “CC:” line—which, incidentally, stands for “carbon copy,” a callback to a time when people used carbon paper to make multiple copies of the same paper memo — you should list secondary recipients, such as those readers who may find the content useful but aren’t required to act on it.

The third line is “BCC:”, which stands for “blind carbon copy.” These are readers who will receive the email without their addresses being seen on the copies sent to recipients listed under the “To:” and “CC:” lines.

This lets you send copies of the email to people such as your boss or human resources if you are sending sensitive or disciplinary emails to your subordinates.

The Salutation

If a salutation is used at all, it is typically listed as the first line of the email.

Salutations are such things as “Dear Friend,” “Gentlemen,” or “To Whom It May Concern.” It’s actually left over from old-fashioned handwritten letters. Usually, except for special circumstances, it is not usually necessary in an email.

Whether you use a salutation and/or the type of salutation you use ultimately depends on the circumstances of your email and the requirements of your work environment.

How to Sign Emails

The person getting your email already knows who sent it because your email address and name are listed in the “From:” line.

But the email signature gives you a chance to provide more information about yourself, such as your full name, title, street address, and office and cell phone numbers, all of which is useful information to share with your recipients.

Signing Off

If you are including an email signature, use sign-offs that are friendly yet professional. These include “Best,” “Sincerely,” “Warm regards,” and “Continued success.”

In business emails, avoid sign offs that sound overly familiar or using slang, such as “Talk at you later” or

“Chat with you soon.”

If you want to use an autosignature of your actual signature, that’s acceptable but not really necessary.

If you want to include it, you will have to scan your signature and add it to your auto signature button.

If you’d like to have access to even more powerful marketing tips, as well as a way to generate conversion-ready Internet marketing prospects each month, click here to learn about my done-for-you system.

Why You Need a Business Plan

If you are seeking to open a new business – either online or in the real world – and you don’t have the capital, you will need to seek help from institutional or individual investors. And the first thing they are going to want to see before they invest a dime in your business is your business plan.

What Is a Business Plan?

The business plan serves two essential functions:

  1. It provides a blueprint that you can use to build your business
  2. The business plan explains to investors why your business will be financially successful

What investors want to see is a business plan that presents a model of what your business will look like from its very beginning until it is operating at full capacity. Your business plan should include realistic, attainable objectives. If it includes unrealistic revenue forecasts or is built on a swampy foundation, your business plan won’t fly.

Benefits of a Business Plan

Even if you are going to be your business’ only employee and work out of your home, you still need a business plan. That’s because your business needs a map that leads it where you want it to go.

Although your business plan should be as detailed as possible, the larger and more complicated your business will be, the more detail your business plan will need to include.

You will need to rely on your business plan and reference it frequently both before and after you launch your business, so it’s absolutely necessary that you have everything in place as much as possible from the beginning.

Elements of a Business Plan

Successful business plans have five elements:

Background Information – How and why are you creating this business? Here you will include general information such as what types of products and/or services you will be selling.

Marketing Plan – Explain what type of marketing you plan to use to promote your business, such as paid advertising, social media marketing and direct marketing.

Operational Plan – Indicate how your business will function. Include hours of operation, estimated number of employees, location, and any other relevant operational data.

Financial Plan – This may be the most important part. You need to explain your financial goals and a detailed account of your estimated costs, including payroll, rent, overhead, supplies, raw materials and any other expenditure.

Decision-Making Criteria – In this section, indicate what types of things you are going to consider before moving forward with the plan.

Every business plan is different. There’s not one single template you can use and simply fill in the specific details of your business proposal. When developing your plan, present the information so that anybody can use it as a tool to decide whether or not to proceed with the business.

Getting Help with Your Business Plan

If you have a partner, they ca n assist you in developing your business plan. Others who can help you include your accountant, if you have one. In most cases, CPAs have enough experience to identify glaring errors so you can correct them before showing it to anybody else.

Your next stop should be trusted professionals in the same field as yours. While you may not want to hand your business plan to somebody you will be competing against directly, if you have a friend, a former business school professor you are still close with, or a mentor who can give you genuine, helpful advice, see if they would be willing to take a look at your business plan.

When you have as much feedback as you need and have made the necessary changes to your plan so it is as accurate and realistic as possible, you can use it to attract investors. When you present to investors or apply for a business loan, your business plan will serve as the centerpiece of your pitch.

If you’d like more powerful marketing tips, as well as a way to generate conversion-ready Internet marketing prospects each month, click here to learn about my done-for-you system.