Make Money Online Selling the Right Physical Products

Drop ship products are those products that you promote to your customers that are actually owned, warehoused or shipped by somebody else. Usually, this is either a wholesaler or a manufacturer.

When you run a drop ship business, you enter into an agreement with a supplier who will ship the products directly to the customer. In some instances, the wholesaler will package these products under your own private label and/or with your return address package so that the customer doesn’t even realize that they are dealing with a dropshipper.

Types of Drop Ship Products

You can set up a drop ship business that sells products in every imaginable genre, from electronics to clothing to home goods, even cars. Selecting the best products for your particular customers is an important decision and depends on several important criteria:

  • Which products your customers are most likely to buy
  • How much you can expect to charge for your products
  • What the wholesale price is for your products, or what your supplier is charging you
  • How your deal with your supplier is structured and what terms you can reach in regards to shipping products directly to your customers

Some drop ship business offer a wide assortment of products covering many different genres, while others focus on one or two specialized areas. The scope of products you offer will depend on your customer base and experience level.

Manufacturers and Wholesalers

Dropshipping is becoming more common among online business owners, so there are a lot more wholesalers and manufacturers today who are open to the concept of shipping directly to your customers.

And why wouldn’t they be? Dropshipping lets them sell additional units of their products without having to worry about marketing their products themselves. Because own the drop ship business, you essentially are their sales force for their products.

Identifying Suppliers

Finding high quality suppliers isn’t complicated. Once you determine what kinds of products you want to offer, the rest is easy.

The first places to consider are the big, global wholesalers that provide products to most of the dropshipping industry, such as Alibaba.com and WorldWideBrands.com, among others. You can even work with Amazon, the world’s largest online retailer.

Striking Out on Your Own

Some dropshipping business owners prefer to cut their own deals directly with private wholesalers and manufacturers. If you want to try this, you can research trade magazines, industry journals and marketplace websites. These are all great places to learn about and make contact with suppliers directly.

Dropshipping is a viable option for Internet marketers. If you’d like to learn more about making money online, as well as a way to generate conversion-ready Internet marketing prospects each month, click here to learn about my done-for-you system.

How to Make Original Products from PLR Content

When you purchase Private Label Rights products, they are yours to do with as you please. But you probably don’t want to do is to offer it for sale as is. That’s because the person you bought your PLR product most likely sold the same product to other marketers, who also can offer it for sale as is.

If you offer the exact same product as somebody else, it’s not original and probably isn’t going to sell as well. It could also harm your reputation.

Instead, you want to modify the product to make it uniquely your own. At the very least, you are going to want to come up with a new title and list yourself as the author.

Edit Content to Make It Original 

The first thing you want to do is to review the PLR product eBook you bought. If it’s an eBook, for example, scan through it from start to finish.

Sometimes it’s helpful to print up a hard copy so that you can mark up the things you want to change and write down your thoughts as you go through the text for the first time. Another option is to read it on your laptop or computer and use the Notes program on Microsoft Word to mark up the text.

When you are with your PLR product, make a list of the parts you want to keep and take note of those you want to change or cut altogether.

What to Change

Don’t forget: You can use the existing text – either in total or in parts – to create your original product if you want. But the best PLR products have the voice of the seller, so you are probably going to want to rewrite most or all of it.

Feel free to change headlines and sub-heads, rewrite entire sections, add new material and throw out parts you don’t like. Use the photos, illustrations and other images that came with the book, or get rid of them and find new ones.

How to Add New Content to PLR Products

To add new material to the text, you can either add content that you already own or search for additional content on the internet.

Wikipedia is always a good place to start because everything on this encyclopedia site is in the public domain. Just be careful about copying and pasting whole sentences or paragraphs because if you do this it’s easy for people to see where you got your source material.

Using Photos and Images

When it comes to photos and other images, the ones that came with the PLR product are yours, but you shouldn’t copy and paste images you find online into your new product, even if you have found the perfect image on Google Images or some other site.

A better plan is to purchase photos from a stock photo website. When you purchase the photos, you also buy a license that defines how you can use them. In many instances, you can use them in your new products without having to pay any further royalties or fees.

The best stock photo sites to use are:

http://www.istockphoto.com/

http://www.shutterstock.com/

Free Photos and Images

Another option is to use images that are in the public domain. That means they are not copyright protected and you can use them any way you want. Some of the best places to find these free images are:

https://commons.wikimedia.org/wiki/Main_Page

http://www.flickr.com/creativecommons/

If you’d like to learn more about private label rights, as well as a way to generate conversion-ready Internet marketing prospects each month, click here to learn about my done-for-you system.

Making Sense of Data from Niche Research

When building your own Internet marketing platforms for promoting information products such as eBooks, video courses, and others digital products, the data you receive from free sites such as Google is invaluable in telling you how popular a particular niche is and whether it is seasonal or evergreen.

You want to choose those niches that have the most keyword searches all the time and that are consistent from year to year.

Benefits of Choosing Evergreen Niches

Evergreen niches – which are those that include products that will always be popular, such as weight loss and relationship advice — are the ones customers search for online most frequently. That automatically makes them great niches for you to build your information marketing business around.

Free Tools for Affiliate Marketers

When you use infoproduct sites that offer affiliate products for you to promote, usually you will find free tools that allow you to rank the popularity of the infoproducts that they offer.

For example, on Clickbank lets you use advanced search and filters to find exactly the infoproducts that fit your needs. This makes it easy for you to get much more specific in your search and weed out infoproducts that aren’t going to be easy for you to promote.

Techniques for Improving Your Searches

Here are some ways you can use Advanced Search tools on Clickbank to improve your results:

  • Exclude keywords from the search that don’t make sense for your niche or audience
  • Search for keywords only within a particular category
  • Look for high $/sale infoproducts. This is especially important if you’re doing paid affiliate advertising
  • Find the newest vendors to promote by setting the Activation Date to a recent date

By filtering your results, it’s faster and easier to find great infoproducts to promote that will give you the best return on your information marketing efforts.

Always Read Customer Reviews

Before you promote any digital products to your customers, you want to be certain that the people who already bought them are happy with them. An easy way to do this is to simply research customer reviews.

Most of the websites that offer affiliate products — Amazon is the perfect example – have sophisticated customer review software that simplify the process of determining how popular a particular product is before you offer it to your own customers.

These types of reviews typically include satisfaction ratings and even written comments in which customers explain exactly what it was about that infoproduct that they liked or disliked.

Ask the Affiliate Product Vendors

Another way to learn about affiliate products before you promote them is to talk to their sellers directly. Ask for a review copy of the infoproduct, or buy the infoproduct yourself if the vendor doesn’t provide review copies.

Buying the infoproduct also can be useful since it lets you test out the vendor’s purchase process and customer support, and lets you feel comfortable recommending that infoproduct to your audience. Sending visitors to a vendor who doesn’t reply to email or provide a good buying experience can ruin your reputation among your customer base.

Collateral Marketing Material and Support

Reaching out to vendors is also a good idea because they may be willing to offer extra benefits or perks such as sales bonuses, customized affiliate links, custom landing pages, or any number of other benefits.

Sending visitors to a vendor who doesn’t reply to email or provide a good buying experience can ruin your reputation among your customer base.

If you’d like to learn more about info product marketing, as well as a way to generate conversion-ready Internet marketing prospects each month, click here to learn about my done-for-you system.

Quickly Produce Email Marketing Campaigns

The initial part of the e-mail marketing project should consist of
your goals. Exactly what do you anticipate to achieve from your email
marketing campaign? Who do you want to get to? You must additionally
decide exactly what sort of advertising and marketing you are going to do. Will certainly it be
random discounts and promotions, seasonal, or will certainly you be
sending out a routine newsletter? Next you will certainly need to do some
research. Do you know the email advertising and marketing regulations? Exactly what are the
current market trends? Just how are you going to make your email
advertising campaign extra attractive compared to that of the competitors?
You have to have these objectives plainly specified and also laid out.
Otherwise your will simply spin your wheels while establishing your
email advertising and marketing project.

Email advertising and marketing is an excellent possibility for you to interact.
with your clients and also to advertise your business. It is very.
vital that you take the time to establish your goals as well as to know.
the market before you create your email advertising campaign.
This will certainly guarantee it achieves success. While you desire your email.
advertising and marketing strategy to be one-of-a-kind and also imaginative you should maintain.
the desires as well as needs of the customer in mind. You could choose to.
establish your e-mail marketing strategy on your own, making use of.
software application, or by hiring a consultant. Getting your email to the.
customer is only fifty percent of the fight. You will need to strive.
to make it very enticing and obtain the.

Ensure the subject line of your e-mail is clear and also reliable.
This will assist your email advertising and marketing campaign to obtain past the.
various spam filters as well as infection protectors. Several researchers of.
email marketing believe the subject line will make or break the.
reader’s decision to open your email. Make certain you individualize.
the e-mail and address it to the customer instead of a broad.
intro. You will want to connect a clear expiry day to.
your e-mail advertising promotion. Nothing inspires the consumer.
than having a due date. They don’t wish to lose out on the.
chance to make use of what you are using.

Considering that the goals of every organisation are extremely different, the
techniques they utilize in email marketing will also be extremely
different. While this gives each business the capacity to be
imaginative a special in establishing their advertising campaign, it
likewise makes it tough because there are no apparent responses.
If you typically aren’t experienced in creating e-mail marketing projects
you will certainly should purchase e-mail marketing software application or hire an
email advertising and marketing consultant.

Email marketing is a very effective means to reach your customers.
It will certainly also assist you enhance the website traffic to your website and
boost sales. Exactly how do you develop a reliable e-mail marketing
campaign? Nevertheless, exactly what you send out to your customers is extremely
crucial. If it isn’t really well created or professional looking the
results could be harming to your company rather than
beneficial.

Just how well do you recognize your client? I wish well due to the fact that this is
an extremely important part of establishing an efficient e-mail advertising and marketing
project. You need to have the ability to address your key target market by
giving them with relevant info. If they typically aren’t.
curious about exactly what you need to claim then no matter exactly how.
numerous emails you manage to send.

As soon as you have decided on your e-mail advertising and marketing campaign you may.
think you are ready to hit the send out button, yet hang on just a.
little bit much longer. Ensure everything in the email is spelled.
correctly and also grammatically proper. Absolutely nothing looks more.
less than professional than an e-mail advertising and marketing campaign will mistakes.
They will stand out like a sore thumb. Remember to examine the.
efficiency of the e-mail on the various email solution.
providers as they all have variations. You will be disappointed.
to uncover that customers to a specific solution weren’t.
able to open your e-mail for it to check out correctly.

5 Secrets to Engaging Email Copy

Emails should convince readers to take some sort of action, whether it is to sign up for a special offer or respond with specific information.

The purpose of your email is its Call to Action (CTA), and it should be clearly stated as unambiguously as possible within the body of your email. 

Keep It Brief

Most people find emails to be an inconvenient yet necessary part of interacting with other people online. So they don’t have a lot of patience for emails that are long on content but short on substance.

To connect better with your customers, make sure they get to the point quickly, use brief sentences or bullet points whenever possible, and clearly state your CTA so that your readers understand your intention as quickly and clearly as possible.

Every Word Matters

Given the short attention span and impatience of email readers, you have only a few moments to get the point of your email across. That means ever word has to count.

Good persuasive writing understands what motivates the reader. As you compose your email, consider what your readers want when they are reading it. Convince them that their best interests are at the heart of the email. 

Call to Action

You must be very clear about what you want the reader to do, when you want them to do it and why they should do it, especially in light of how it benefits them.

It’s best to give your readers a motivation to follow your CTA by always explaining exactly what’s in it for them. 

Proving High-Value Content

When people read your email, they are giving you both their time and attention. Respect the value of each. Make it worth their while by providing high-value content that includes information they will actually find useful.

Delivering high-value content can increase the chances of their opening and reading future emails that you send.

Remember, you don’t always need to be promoting or selling products or idea in your emails. Your readers will be more likely to open your future emails if you give them something of value, such as how to do something or important facts and information they can use. 

Making an Emotional Connection

If you want to build loyalty in your customers, you need to find a way to connect with them on an emotional level. Sharing a personal story is a great way to do this. People love stories and are more likely to read to the end of your email if there is some personal lesson to express or point to be made.

You also can add to the value of your emails by including details about your personal life, your family, your career, education and other experiences. That way, readers will genuinely care about what you have to say.

If you’d like to have access to even more powerful marketing tips, as well as a way to generate conversion-ready Internet marketing prospects each month, click here to learn about my done-for-you system.

Why Email Marketing?

The Web in its entirety was a moving force in the world when it came in difficult geographical limits, and also making arduously lengthy tasks into straightforward and also practically automated acts. One of such applications is that of e-mail or email, which makes it possible for people, typically over a complimentary provider, to utilize the center for correspondence.

Email marketing, is defined basically as making use of the email in sending out newsletters, offers on future product or services, in addition to other material connecting to the maximization of the current service or product being delighted in by the client, generally to an existing customer of a firm. As such, it is merely making use of a brand-new forefront of correspondence (the email) vis-à-vis the a lot more typical means of advertising and enhancing customer worth– either with telephone or direct mailing.

Many individuals take into consideration email marketing as something that can effectively come across as spamming. This translates to higher initiatives for services to guarantee the clearness of their e-mail even right now of receipt, as well as in their web content. Greater stress is additionally placed in making use of legitimate email addresses, along with assessment of the presence of a pre-existing business relationship with the receivers of the email. Besides, those with which business has actually had pre-existing organisation with are either still in a productive relationship with business, or might be well within the extent of the company’s target audience.

Given there is a lot difficulty encountered merely in trying to stay clear of the unfavorable perception of e-mail marketing, what advantages are to be had that would warrant providing it sufficient quality to be considered as a practical tool for advertising and marketing?

The first and also most appealing feature of e-mail marketing is it is low-priced. Email advertising and marketing enables organisations to take place an advertising campaign without the conventional expenses of printing and also distribution, along with the low expenditure of following up even more. Moreover, when speaking about huge quantities of mail, there is little included cost upon a business utilizing an email service provider in its advertising strategy to enhance the number of consumers targeted by the marketing campaign, in contrast to publishing an entirely new letter or newsletter to send to more consumers.

The second and perhaps most observed by companies who want to use the potency of email marketing is consumer habits. While numerous contend that individuals do not invest as much time as they do emailing, stats have shown that people across age brackets invest a massive bulk of their time on-line either reading or sending emails, or managing the emails that have already been obtained.

Considered that emailing is among the largest tasks that make up a regular individual’s Net time, e-mail advertising directly reacts to the inherent possibility in an untapped market. Nevertheless, if people were in constant use of e-mails and were considerably investing more time emailing, exactly what you necessarily have is a probable market for a service or product.

Together with the inexpensive application that happens in e-mail advertising, it additionally exists in a less tough advancement of the content of an advertising pitch sent out through e-mail. Email marketing allows for a firm to have a test-run on its target market to measure responsiveness at virtually non-existent price, and make small modifications without incurring massive costs.

Furthermore, when you want to discuss transforming interested celebrations into real feasible consumers, it’s additionally a matter of having unlimited access to these individuals who might have higher partiality to buy the item compared to others. This is what email advertising and marketing affords firms. Email advertising and marketing enables companies to release an advertising and marketing campaign devoid of geographical restrictions, as well as decreased expenses and also trouble to get to those people they believe would certainly be most interested.

At the end of the day, one of the most vital benefit that can be delighted in by a business from a reliable e-mail marketing application is the fact that within its very core, the heart of email advertising is trying to foster far better relationships particularly with currently existing consumers. Current company trends put wonderful focus on enhanced value contributed to client’s money, and e-mail advertising enables companies to offer continued product and also client assistance. By increasing the value to be had by citizens, the customers are offered reason to purchase from an item, which is exactly what firms want to attain in the future.

How to Make Your Email Marketing More Effective

Emails are short and to the point, so every word and every line counts. Most people receive dozens, if not hundreds, or emails every week.

So to make sure yours get noticed, you want to use the most effective methods to make your emails stand out. This can mean the difference between them being opened or deleted without being read.

The Subject Line

The first thing most people look at on an email is the subject line. Here is where you should offer a very brief “bullet point” description of what the email message is about.

Most people will only open a small percentage of their emails. So if you leave your subject line blank, or use a description that doesn’t grab their attention, your message will probably never be read.

Great Subject Lines

Subject lines should be both brief and specific. You should limit them to no more than a dozen words at most.

Avoid using bombastic, superlative words such as “incredible,” “amazing,” “sensational,” and other adjectives. These types of words scream “spam” to most people.

Instead, you want to educate your intended reader rather than trying to impress them and you are more likely to have your message opened.

Who’s Getting the Email?

On the “To:” line, you should list the actual intended recipients of your email.

On the “CC:” line—which, incidentally, stands for “carbon copy,” a callback to a time when people used carbon paper to make multiple copies of the same paper memo — you should list secondary recipients, such as those readers who may find the content useful but aren’t required to act on it.

The third line is “BCC:”, which stands for “blind carbon copy.” These are readers who will receive the email without their addresses being seen on the copies sent to recipients listed under the “To:” and “CC:” lines.

This lets you send copies of the email to people such as your boss or human resources if you are sending sensitive or disciplinary emails to your subordinates.

The Salutation

If a salutation is used at all, it is typically listed as the first line of the email.

Salutations are such things as “Dear Friend,” “Gentlemen,” or “To Whom It May Concern.” It’s actually left over from old-fashioned handwritten letters. Usually, except for special circumstances, it is not usually necessary in an email.

Whether you use a salutation and/or the type of salutation you use ultimately depends on the circumstances of your email and the requirements of your work environment.

How to Sign Emails

The person getting your email already knows who sent it because your email address and name are listed in the “From:” line.

But the email signature gives you a chance to provide more information about yourself, such as your full name, title, street address, and office and cell phone numbers, all of which is useful information to share with your recipients.

Signing Off

If you are including an email signature, use sign-offs that are friendly yet professional. These include “Best,” “Sincerely,” “Warm regards,” and “Continued success.”

In business emails, avoid sign offs that sound overly familiar or using slang, such as “Talk at you later” or

“Chat with you soon.”

If you want to use an autosignature of your actual signature, that’s acceptable but not really necessary.

If you want to include it, you will have to scan your signature and add it to your auto signature button.

If you’d like to have access to even more powerful marketing tips, as well as a way to generate conversion-ready Internet marketing prospects each month, click here to learn about my done-for-you system.

Using QR Codes to Make Money with Mobile Marketing

Quick Response Codes, or QR Codes for short, are those funny looking little black and white squibs that you see on subway signs, magazine advertisements and lots of other places these days.

QR Codes are a variation of the bar code – also known as the Universal Product Code (UPC) – which has been used since the 1970s at retail checkout areas. Bar codes also are commonly used for inventory purposes.

QR Codes were first used in 1994, when engineers at a Japanese factory owned by a subsidiary of Toyota wanted to create a three-dimensional version of the bar code that could hold exponentially more information and that could be decoded at faster speeds. The first QR Code was used to control the inventory of automobile parts as they moved through the manufacturing process.

How QR Codes Work

Unlike UPCs – which are mechanically scanned by a narrow beam of light – QR Codes are scanned as a two-dimensional image by a semiconductor image sensor. This image is then digitally analyzed by the processor the scanning device.

The processor detects the three distinctive squares at the corners of the image, and – with the help of a fourth smaller square in the fourth corner – automatically converts the image into a standard size, orientation and angle of viewing. The tiny dots are then converted into binary code, which is matched against an error-detecting code.

The binary code can represent anything, such as text or an image, but in most cases it is a Uniform Resource Locator (URL), or an Internet address.

Uses and Benefits

Anybody with a mobile phone or tablet can scan a QR Code. Scanning apps are free and can be downloaded instantly on iTunes, Google Apps, the Android store and elsewhere.

Other apps let users generate and print their own QR Codes for others to scan and be diverted a device to a URL, eliminating the need to the user to copy down and type in a web address.

QR Codes are used widely in advertising. But they also can be used by online marketers to promote offers and to send traffic to web pages. Other uses for QR Codes include:

  • Visiting a Google+ or Facebook profile
  • Showing your branding on textiles such as t-shirts or bags and other articles like mugs
  • Checking in on recommendation services like foursquare
  • Using QR codes in blogs
  • Playing a YouTube video
  • Easily installing an app from the App Store or Android Market
  • Sending a predefined short message (premium services)
  • Sending a Tweet with your content

Mobile Marketing Uses

QR Codes are most frequently used for mobile marketing. They are supported by Google’s mobile Android operating system; in iOS devices such as the iPhone, iPad and iPod; on BlackBerry devices, on the Windows Phone, and even on the Nintendo 3DS.

Once scanned, QR Codes can use a URL to lead users to website where they can view useful content. This can include expanded product information, locations and store hours of the places where the product can be purchased, and even links to buy the product right away.

QR Codes also can be used for mobile tagging. This is when you capture the reading device’s phone number and automatically send an email or text message either right away or at some predetermined future time. Mobile tagging also can launch a sequence of email swipes designed to build excitement and encourage brand loyalty.

If you’d like more powerful marketing tips, as well as a way to generate conversion-ready Internet marketing prospects each month, click here to learn about my done-for-you system.

How to Use Content Syndication to Expand Your Online Business

One great way to drive more traffic to your web pages is by posting content you have created on other people’s web pages or on article syndicators. These are sites that collect articles from all over the web and index them in one location so that they can be found more easily by people searching online for specific topics.

If you post your content anywhere, always make sure it includes several backlinks that lead back to your home pages so people who found your content interesting and helpful can find more content that you have created. Post your content on your own blog site or web pages, as well as posting them as guest blogs on other people’s blog sites, as freestanding articles, and as submissions to article syndicators and social bookmarking sites.

Double the value of your content by breaking your blog posts or articles into smaller chunks and send them out over social media as either Twitter “Tweets” or as Facebook status updates. Also include a link to your web page with every posting so that you can lead people back to your page.

Benefits of Content Syndication

Search engines like Google, Bing and Yahoo are constantly crawling through the Internet looking for new content that they can index and rank on their Search Engine Rank Pages (SERPs). One of the ways they assign value to your web page is by the number of backlinks it includes. If your web page has links from a lot of other web pages – especially pages the search engines considers “authoritative” — then it will be ranked higher by search engines.

Links from authoritative or “expert” sites – such as those that are a leading authority on whatever niche your content happens to be about – will increase its ranking dramatically. Search engines want to point their users to sites that are going to give them the most helpful, accurate information. If you can get your content to include links from such sites as About.com, eHow.com, Wikipedia and others like those, your rankings will increase and you may even wind up on the front page.

Benefits of Syndicating Your Content

Other authority sites include sites that end with the suffixes .edu and .gov. Post content in forums on educational or governmental websites and include links back to your web pages and usually it will instantly increase your page ranking on search engines. Not sure where to go? Just target any site that people would naturally go if they had a question about something having to do with your niche.

Benefits of syndicating your content on authoritative sites include:

  • You can siphon “authority” from established websites.
  • You can build premium backlinks that will remain intact
  • You can position yourself as a respected expert in your field
  • You can generate traffic to your website instantly.
  • You can build a reputation as an authority in your niche.

Where to Syndicate Your Content

An easy way to find authority sites related to your niche is to type in any of these following keyword strings along with your niche keywords:

  • “Guest Bloggers Wanted”
  • “Contributors Needed”
  • “Submit Guest Post”
  • “Accepting Guest Bloggers”
  • “Submit Content”
  • “Submit Article”

Another way to find guest blogging opportunities is to use “inurl” keyword searches which will search online blogs for specific search terms. These look like this:

“inurl:guest-blogging-guidelines” or

“inurl:guest bloggers”.

Top Content Syndication Networks

Some content syndication networks are devoted to specific niches. For example, if you work in Internet Marketing, you could submit your content to one of these sites:

http://www.BizNik.com/

http://www.SmartBlogs.com/

Expanding the scope and stretch of your offers through syndicating your content on as many channels as possible is essential for driving maximum traffic to your offers.

If you’d like more powerful marketing tips, as well as a way to generate conversion-ready Internet marketing prospects each month, click here to learn about my done-for-you system.

Filling Your Lists with the Right Subscribers

Building a big list of subscribers is a lot of work. Whether you use paid or free methods to build your lists, it’s important that you fill your lists only with highly-targeted people who are passionate about your niche and are ready, willing and able to pay for the products you are promoting.

Here are some effective techniques you can use to make sure your lists are comprised only of the best possible customers who will continue to act on your offers for weeks or even years to come.

Kicking Out the Freeloaders

There are a lot of people online who are only looking to get stuff for free. These freeloaders are never going to spend money no matter what you do. Usually, they aren’t hurting anybody and can be safely ignored or at least tolerated.

But why should you have to spend time and energy marketing toward them?

A better plan is to keep track of who your customers are and how much they are spending on your offers. Cater toward your best customers and drop the freeloaders.

Identify Your Best Customers

You definitely want to take care of your best customers by giving them the best deals. You also want to give them exclusive access to new products before they are offered to anyone else. Plus, you want to push them further and further up the profit ladder so that they spend increasing amounts of money with you.

If your tracking shows you subscribers aren’t spending anything, it’s perfectly acceptable to delete them from your list and let them go bother some other marketer.

If you want, you can send them one final email that says something like, “I noticed that you haven’t purchased any of my products and I wanted to know if there was something in particular that you wanted and aren’t getting from me or if there was some other reason.” Sometimes this lets you convert freeloaders into loyal customers. But most of the time, this will scare them off end their trying to get free stuff from you

Benefit of Repeat Buyers

Long-term relationships with your customers are always more profitable than short-term revenues. Building long-term relationships with your customers is the most rewarding strategy for your revenues, your personal reputation, your company and your brand.

Treat customers as if they are your friends, rather than simply people who buy your products. That way you can improve the effectiveness of any marketing program. Share details about your personal history and family life. Customers that develop a genuine emotional bond with you will have a vested interest in your success.

How to Develop Long-Term Relationships with Your Customers

Nurture a personal relationship with your customers to create a unique benefit of doing business on the web. When people believe that you consider them nothing more than a customer, they will think of you as nothing more than a marketer and soon they will stop paying attention to what you have to say.

But two-way communication can overcome this hurdle. Use your marketing campaign to facilitate two-way communications so that it’s easy for your customers to interact with you. For example, you can include the tag line “Let Me Know What You Think” with each posting that includes an automatic link back to your own email account or web page. That let you solicit your customer’s thoughts and opinions, reinforcing their importance to you and the success of your business.

Also, whenever a customer takes the time to contact you, always send a follow-up thank you and acknowledge how important and helpful their comment was to you. This will strengthen their loyalty bond with you and your brand and make them more open to doing business with you in the future.

If you’d like to have access to even more powerful marketing tips, as well as a way to generate conversion-ready Internet marketing prospects each month, click here to learn about my done-for-you system.