Where to Recruit Affiliate Marketers for Your Drop Ship Business

When you set up your drop ship business, you essentially are the middleman who brokers deals with manufacturers and suppliers and builds a team of affiliate marketers to act as your sales force. As long as the price of the products you offer is higher than your supplier’s costs plus the affiliate commissions, you make money.

The key to your success relies on recruiting highly motivated, ambitious affiliate marketers who know what they are doing. Today we are going to show you some of the most popular places to find the best affiliate marketers for your drop ship products.

ShareASale.com

ShareASale is a privately-held online company based in Chicago, Illinois. It specializes in matching affiliate marketers to business owners, especially those in the dropshipping industry.

ShareASale has an easy-to-navigate web page that simplifies the process of connecting affiliate marketers with drop ship products to promote using their own websites, Pay-Per-Click campaigns, Search Engine Optimized marketing campaigns, email marketing platforms and other structures.

For dropshipping business owners, ShareASale also makes it easy to find affiliates and track and manage their sales once they have been brought on board.

CJ.Com

Commission Junction, or CJ, is an online advertising company that works with affiliate marketers. Owned by Internet marketing giant ValueClick, CJ gives drop ship business owners instant access to one of the largest affiliate networks in the world.

CJ’s database of affiliate marketers is its biggest draw. But the website also offers specialized services to its clients, such as assisting them with designing their websites, assembling product catalogues, creating cutting edge marketing campaigns, and many other services.

CJ even hosts its own online video training tutorials — called CJ University — where drop ship business owners, affiliate marketers and others can learn more about how to maximize their profits and establish mutually beneficial relationships with their suppliers and affiliates.

LinkShare.com

Another affiliate marketing network you should know about is LinkShare. It was one of the earliest affiliate networks and it is now one of the biggest.

LinkShare has more than 10 million partnerships with affiliate marketers. It also has a broad client base that includes some of the US’s biggest retailers, including JCPenney, 1-800-Flowers, Avon Products, and American Express.

LinkShare, which is a pay-per-use company, specializes in providing online marketing solutions in the affiliate marketing, as well as search marketing and lead generation.

Warrior Forum 

Warrior Forum is a membership forum that educates and guides drop ship business owners and other online marketers through the process of working online for profit.

Warrior Forum is a great place to find affiliate marketers to promote your products, as well as to interact with other entrepreneurs to share ideas and comments. It’s free to join, although there are fees to access some sites within the forum.

The biggest benefit of Warrior Forum is that it reduces your learning curve because you can exchange information and knowledge about what works and what doesn’t with internet marketing with other Warriors.

You can also find Warrior Special Offers, which are products promoted at discounted rates for either resale or as affiliate products.

If you’d like to learn more great places to find affiliates and have access to even more powerful marketing strategies, as well as a way to generate conversion-ready Internet marketing prospects each month, click here to learn about my done-for-you system.

How to Make Original Products from PLR Content

When you purchase Private Label Rights products, they are yours to do with as you please. But you probably don’t want to do is to offer it for sale as is. That’s because the person you bought your PLR product most likely sold the same product to other marketers, who also can offer it for sale as is.

If you offer the exact same product as somebody else, it’s not original and probably isn’t going to sell as well. It could also harm your reputation.

Instead, you want to modify the product to make it uniquely your own. At the very least, you are going to want to come up with a new title and list yourself as the author.

Edit Content to Make It Original 

The first thing you want to do is to review the PLR product eBook you bought. If it’s an eBook, for example, scan through it from start to finish.

Sometimes it’s helpful to print up a hard copy so that you can mark up the things you want to change and write down your thoughts as you go through the text for the first time. Another option is to read it on your laptop or computer and use the Notes program on Microsoft Word to mark up the text.

When you are with your PLR product, make a list of the parts you want to keep and take note of those you want to change or cut altogether.

What to Change

Don’t forget: You can use the existing text – either in total or in parts – to create your original product if you want. But the best PLR products have the voice of the seller, so you are probably going to want to rewrite most or all of it.

Feel free to change headlines and sub-heads, rewrite entire sections, add new material and throw out parts you don’t like. Use the photos, illustrations and other images that came with the book, or get rid of them and find new ones.

How to Add New Content to PLR Products

To add new material to the text, you can either add content that you already own or search for additional content on the internet.

Wikipedia is always a good place to start because everything on this encyclopedia site is in the public domain. Just be careful about copying and pasting whole sentences or paragraphs because if you do this it’s easy for people to see where you got your source material.

Using Photos and Images

When it comes to photos and other images, the ones that came with the PLR product are yours, but you shouldn’t copy and paste images you find online into your new product, even if you have found the perfect image on Google Images or some other site.

A better plan is to purchase photos from a stock photo website. When you purchase the photos, you also buy a license that defines how you can use them. In many instances, you can use them in your new products without having to pay any further royalties or fees.

The best stock photo sites to use are:

http://www.istockphoto.com/

http://www.shutterstock.com/

Free Photos and Images

Another option is to use images that are in the public domain. That means they are not copyright protected and you can use them any way you want. Some of the best places to find these free images are:

https://commons.wikimedia.org/wiki/Main_Page

http://www.flickr.com/creativecommons/

If you’d like to learn more about private label rights, as well as a way to generate conversion-ready Internet marketing prospects each month, click here to learn about my done-for-you system.

Making Sense of Data from Niche Research

When building your own Internet marketing platforms for promoting information products such as eBooks, video courses, and others digital products, the data you receive from free sites such as Google is invaluable in telling you how popular a particular niche is and whether it is seasonal or evergreen.

You want to choose those niches that have the most keyword searches all the time and that are consistent from year to year.

Benefits of Choosing Evergreen Niches

Evergreen niches – which are those that include products that will always be popular, such as weight loss and relationship advice — are the ones customers search for online most frequently. That automatically makes them great niches for you to build your information marketing business around.

Free Tools for Affiliate Marketers

When you use infoproduct sites that offer affiliate products for you to promote, usually you will find free tools that allow you to rank the popularity of the infoproducts that they offer.

For example, on Clickbank lets you use advanced search and filters to find exactly the infoproducts that fit your needs. This makes it easy for you to get much more specific in your search and weed out infoproducts that aren’t going to be easy for you to promote.

Techniques for Improving Your Searches

Here are some ways you can use Advanced Search tools on Clickbank to improve your results:

  • Exclude keywords from the search that don’t make sense for your niche or audience
  • Search for keywords only within a particular category
  • Look for high $/sale infoproducts. This is especially important if you’re doing paid affiliate advertising
  • Find the newest vendors to promote by setting the Activation Date to a recent date

By filtering your results, it’s faster and easier to find great infoproducts to promote that will give you the best return on your information marketing efforts.

Always Read Customer Reviews

Before you promote any digital products to your customers, you want to be certain that the people who already bought them are happy with them. An easy way to do this is to simply research customer reviews.

Most of the websites that offer affiliate products — Amazon is the perfect example – have sophisticated customer review software that simplify the process of determining how popular a particular product is before you offer it to your own customers.

These types of reviews typically include satisfaction ratings and even written comments in which customers explain exactly what it was about that infoproduct that they liked or disliked.

Ask the Affiliate Product Vendors

Another way to learn about affiliate products before you promote them is to talk to their sellers directly. Ask for a review copy of the infoproduct, or buy the infoproduct yourself if the vendor doesn’t provide review copies.

Buying the infoproduct also can be useful since it lets you test out the vendor’s purchase process and customer support, and lets you feel comfortable recommending that infoproduct to your audience. Sending visitors to a vendor who doesn’t reply to email or provide a good buying experience can ruin your reputation among your customer base.

Collateral Marketing Material and Support

Reaching out to vendors is also a good idea because they may be willing to offer extra benefits or perks such as sales bonuses, customized affiliate links, custom landing pages, or any number of other benefits.

Sending visitors to a vendor who doesn’t reply to email or provide a good buying experience can ruin your reputation among your customer base.

If you’d like to learn more about info product marketing, as well as a way to generate conversion-ready Internet marketing prospects each month, click here to learn about my done-for-you system.

Identifying Info Products within Evergreen Niches

Evergreen niches are those that never grow cold. They include products that offer solutions for problems that can never truly be solved or where there will always be new customers look for them.

Once you have identified an evergreen niche that you will be comfortable working in, the next step is to find specific infoproducts that have the highest amount of prospective customers. To simplify this task, you can use a number of free search tools provided by the Internet.

Good Product Search

The first free Internet tool is Google Product Search. Here you can learn which products within your chosen niche are hot right now. In other words, it tells you the niche infoproducts that have the greatest number of prospective customers.

Where to Find High Demand Infoproducts

The Amazon Bestsellers page is another great tool for finding niche products with high demand. Plus, while you are there you can enroll in the Amazon Associate’s program and promote many of the products offered on the site as affiliate products on your web pages.

When you enroll in the program, every time somebody clicks through from your page to Amazon and buys that product, you make a sales commission.

Other places to look for hot product s within your niche are the Alexa Internet “What’s Hot” page and eBay Pulse.

Niche Statistics for Infoproducts

Google Product Search and Amazon Bestsellers are a great way to find out which type of infoproducts people are looking for right now. But that only gives you half the information you need to make your decision about what infoproducts to promote.

The next step is to compile statistical data so that you can make an informed decision.

Using Google Keyword Tools

You can find statistics on individual infoproducts within a niche by using the free Google Keyword Tool.

Start by entering some generic product niche terms, such as “dating and relationship products”. You will then get an idea of the sort of terms and items people are searching for in that particular niche.

Sources for Niche Data

One of the best places to find statistical data on your niche to determine its popularity is Google Trends.

This page shows you whether or not a niche is seasonal or whether it is an evergreen niche that has more long-term earning potential.

For example, the free Google Trends tool will show you that “dating and relationships” is an evergreen niche, while searches for “bouquet of a dozen long stem roses” tends to peak around Valentine’s Day.

How to Find Products with Maximum Earning Value

Once you have found evergreen niches that have lots of potential customers, the next step is to find individual infoproducts within those niches that prospective customers are anxious to buy.

To do this, you have to websites where we can browse affiliate infoproducts. Some of the most popular include:

If you want to learn more about finding the best products for your Internet marketing campaigns and to gain access to even more powerful marketing strategies, helpful information and ways to increase your online revenue, click here to learn about my done-for-you system.

Why You Need a Business Plan

If you are seeking to open a new business – either online or in the real world – and you don’t have the capital, you will need to seek help from institutional or individual investors. And the first thing they are going to want to see before they invest a dime in your business is your business plan.

What Is a Business Plan?

The business plan serves two essential functions:

  1. It provides a blueprint that you can use to build your business
  2. The business plan explains to investors why your business will be financially successful

What investors want to see is a business plan that presents a model of what your business will look like from its very beginning until it is operating at full capacity. Your business plan should include realistic, attainable objectives. If it includes unrealistic revenue forecasts or is built on a swampy foundation, your business plan won’t fly.

Benefits of a Business Plan

Even if you are going to be your business’ only employee and work out of your home, you still need a business plan. That’s because your business needs a map that leads it where you want it to go.

Although your business plan should be as detailed as possible, the larger and more complicated your business will be, the more detail your business plan will need to include.

You will need to rely on your business plan and reference it frequently both before and after you launch your business, so it’s absolutely necessary that you have everything in place as much as possible from the beginning.

Elements of a Business Plan

Successful business plans have five elements:

Background Information – How and why are you creating this business? Here you will include general information such as what types of products and/or services you will be selling.

Marketing Plan – Explain what type of marketing you plan to use to promote your business, such as paid advertising, social media marketing and direct marketing.

Operational Plan – Indicate how your business will function. Include hours of operation, estimated number of employees, location, and any other relevant operational data.

Financial Plan – This may be the most important part. You need to explain your financial goals and a detailed account of your estimated costs, including payroll, rent, overhead, supplies, raw materials and any other expenditure.

Decision-Making Criteria – In this section, indicate what types of things you are going to consider before moving forward with the plan.

Every business plan is different. There’s not one single template you can use and simply fill in the specific details of your business proposal. When developing your plan, present the information so that anybody can use it as a tool to decide whether or not to proceed with the business.

Getting Help with Your Business Plan

If you have a partner, they ca n assist you in developing your business plan. Others who can help you include your accountant, if you have one. In most cases, CPAs have enough experience to identify glaring errors so you can correct them before showing it to anybody else.

Your next stop should be trusted professionals in the same field as yours. While you may not want to hand your business plan to somebody you will be competing against directly, if you have a friend, a former business school professor you are still close with, or a mentor who can give you genuine, helpful advice, see if they would be willing to take a look at your business plan.

When you have as much feedback as you need and have made the necessary changes to your plan so it is as accurate and realistic as possible, you can use it to attract investors. When you present to investors or apply for a business loan, your business plan will serve as the centerpiece of your pitch.

If you’d like more powerful marketing tips, as well as a way to generate conversion-ready Internet marketing prospects each month, click here to learn about my done-for-you system.

Using QR Codes to Make Money with Mobile Marketing

Quick Response Codes, or QR Codes for short, are those funny looking little black and white squibs that you see on subway signs, magazine advertisements and lots of other places these days.

QR Codes are a variation of the bar code – also known as the Universal Product Code (UPC) – which has been used since the 1970s at retail checkout areas. Bar codes also are commonly used for inventory purposes.

QR Codes were first used in 1994, when engineers at a Japanese factory owned by a subsidiary of Toyota wanted to create a three-dimensional version of the bar code that could hold exponentially more information and that could be decoded at faster speeds. The first QR Code was used to control the inventory of automobile parts as they moved through the manufacturing process.

How QR Codes Work

Unlike UPCs – which are mechanically scanned by a narrow beam of light – QR Codes are scanned as a two-dimensional image by a semiconductor image sensor. This image is then digitally analyzed by the processor the scanning device.

The processor detects the three distinctive squares at the corners of the image, and – with the help of a fourth smaller square in the fourth corner – automatically converts the image into a standard size, orientation and angle of viewing. The tiny dots are then converted into binary code, which is matched against an error-detecting code.

The binary code can represent anything, such as text or an image, but in most cases it is a Uniform Resource Locator (URL), or an Internet address.

Uses and Benefits

Anybody with a mobile phone or tablet can scan a QR Code. Scanning apps are free and can be downloaded instantly on iTunes, Google Apps, the Android store and elsewhere.

Other apps let users generate and print their own QR Codes for others to scan and be diverted a device to a URL, eliminating the need to the user to copy down and type in a web address.

QR Codes are used widely in advertising. But they also can be used by online marketers to promote offers and to send traffic to web pages. Other uses for QR Codes include:

  • Visiting a Google+ or Facebook profile
  • Showing your branding on textiles such as t-shirts or bags and other articles like mugs
  • Checking in on recommendation services like foursquare
  • Using QR codes in blogs
  • Playing a YouTube video
  • Easily installing an app from the App Store or Android Market
  • Sending a predefined short message (premium services)
  • Sending a Tweet with your content

Mobile Marketing Uses

QR Codes are most frequently used for mobile marketing. They are supported by Google’s mobile Android operating system; in iOS devices such as the iPhone, iPad and iPod; on BlackBerry devices, on the Windows Phone, and even on the Nintendo 3DS.

Once scanned, QR Codes can use a URL to lead users to website where they can view useful content. This can include expanded product information, locations and store hours of the places where the product can be purchased, and even links to buy the product right away.

QR Codes also can be used for mobile tagging. This is when you capture the reading device’s phone number and automatically send an email or text message either right away or at some predetermined future time. Mobile tagging also can launch a sequence of email swipes designed to build excitement and encourage brand loyalty.

If you’d like more powerful marketing tips, as well as a way to generate conversion-ready Internet marketing prospects each month, click here to learn about my done-for-you system.

Traffic Optimization Secrets Most People Don’t Know About

When it comes down to it, making money with Internet marketing isn’t rocket science. All you have to do is use paid or free methods that lead visitor to your offers, then utilize techniques within our content that maximize conversion rates.

Without a doubt, paying for traffic is the easiest way to build your online business. You can sometimes get results within a few hours – or even a few minutes – of launching your paid traffic campaigns. But as soon as the money runs out, usually so does the traffic.

The paid platform most marketers use is Google AdWords. It’s the biggest and most popular. But therein lies the problem: Google AdWords is so big that it’s often really hard to get your offers noticed by consumers. It’s simply so filled with competitors that you either have to spend a fortune bidding on the best keywords or risk getting little return for your marketing dollar.

Plus, Google has one of the worst support structures you are going to find anywhere. It also has built a reputation for being hostile toward affiliate marketers. Google has been known to ban accounts suddenly and without explanation. And they are so big, they can get away with it!

Alternatives to Google AdWords

But Google isn’t the only game in town. For many marketers, Bing and Yahoo offer better alternatives.

While between the two, Bing and Yahoo only account for 29.2% of the search engine marketplace, that’s 29% of billions of online users. And both are not only affiliate friendly, but provide better service.

Best of all, while your competitors are spending a fortune bidding on the best keywords on Google, you can quietly but effectively promote your offers on Bing and Yahoo without overspending on the best keywords.

Less Expensive Paid Methods

Two other little-used but highly effective paid methods are Facebook Ads and solo ads.

Even though Facebook seems to share Google’s contempt for affiliate marketers, its ad program is worth considering because of its ability to provide extremely targeted demographic and psychographic information so you can tailor your offers not only on things like age, gender and geographic location, but also on likes and dislikes, interests and preferences.

The biggest benefit of solo ads is the price. Your budget go much farther using solo ads as compared to working with a bigger, more expensive marketing platform. And your ads are seen only by people who already have proven to be passionate about your niche.

Secret Free Traffic Methods

Right now, social approval signals are the top measure of site ranking. But creating back links to your web pages from high authority sites still can influence your page’s rankings.

Search engines consider authority sites to be anyplace web users go when they are searching for answers to niche-related questions. They include such site as Wikipedia.com, About.com, eHow.com, Yahoo Answers, and so on. Sites with the suffix .gov and .edu also are considered authority sites by the search engines.

Creating Links from Authoritative Sites

Here’s a fast, easy way to create links to your pages from authoritative sites:

  1. Go to any of these sites
  2. Create an article or comment on an existing post
  3. Leave a link to your pages in the About the Author box

When readers follow that link back to your page, you have a new high-target prospect and your page ranking will improve at the same time.

When you use these traffic generating secrets, you don’t have to spend a fortune promoting your offers or attracting new visitors to your web pages.

If you’d like more powerful marketing tips, as well as a way to generate conversion-ready Internet marketing prospects each month, click here to learn about my done-for-you system.

Social Bookmarking for Internet Marketers

Social bookmarking is when you collect web pages, links, videos, and other web-based content that you use enjoy or frequently collect them all in a single place so others can see them.

Social bookmarking lets you save links to web pages you want to share. Usually, these links are published publicly, although there are some private social bookmarking sites. Other web users can then easily access those pages.

Uses of Social Bookmarking

Bookmarks can be shared with specific people, or with entire groups of people. Or they can be shared within networks of users or other combinations of private and public users.

Different social bookmarking sites post these links in various ways. Some allow links to be viewed chronologically, by category or tags, or via a search engine. One social bookmarking site – the popular StumbleUpon – even presents the links randomly.

Social bookmarking sites such as Tumblr and others also normally provide web feeds for their lists of bookmarks, including lists organized by tags, keywords or categories. This is so visitors can view new links as they are posted by other users.

Some social bookmarking sites even include features that allow visitors to rate content, add comments, import and export bookmarks from browsers, email links, and even form or join groups devoted to particular links, topics or hashtags.

Social Bookmarking and Web Promotion

You can promote your products, offers and web pages with social bookmarking sites because they attract new and active visitors who are interested in very specific niche topics. Visitors can access your posts from many different access points then pin your link on their social bookmarking pages, creating free, targeted traffic streams to your web pages and offers.

Social bookmarking can improve your site’s search engine rankings as well. Most social bookmarking sites will automatically index your page. Google and other search engines then use these indexes to assign value to web pages. If your page appears on a lot of social bookmarking pages, its value increases and your pages get ranked higher.

Simple Categorization

Social bookmarking also has the benefit of letting you bookmark specific pages or entire sites. These can then be accessed by anybody by using niche keywords. If your page has content people find worthwhile, it probably will be posted on many other social bookmarking pages, resulting in a lot of backlinks to your page. This will lead to more traffic and revenue.

Top Social Bookmarking Sites

Social bookmarking sites’ popularity tends to have more volatility than social media sites, probably because people tend to lose interest quickly after the bloom of initial enthusiasm for a particular site wears off.

But some social bookmarking sites remain popular:

  • Digg – This is one of the biggest “social news” sites where users can post interesting articles and links. The most popular articles or links get pushed to the top of the Digg feed. Those that are unpopular fall to the bottom.
  • Flickr – This is a popular free photo sharing site. Users can upload photos or photo albums to the site and invite other users to look at them. You also can use Flickr to promote your products and offers.
  • YouTube –The biggest free video sharing site, YouTube lets users post videos then add tags to them to make it easier for other users to find them using the site’s own search engine. It’s one of the best social bookmarking sites for marketing your products and offers because video is the preferred way people seek content on the Internet today.

If you’d like more powerful marketing tips, as well as a way to generate conversion-ready Internet marketing prospects each month, click here to learn about my done-for-you system.

Identifying the Right Software for Your Internet Marketing Business

Using software programs can be an effective way to make your online promotions work more efficiently and profitably for you. For example, some software programs can mine a large amount of data in order to give you only the information that will be helpful to you, such as customer lists sorted according to geographic areas or preferences.

How Much Should You Spend?

Software that can help your internet marketing business be more successful usually requires the purchase of software and/or licensing fees. Others like subscriber lists or sales leads may be pay-per-use, but most charge both a set-up and a monthly use fee.

While it may seem like a lot to have to pay both a set-up fee and a subscription fee, this often actually is to your advantage because technology changes very rapidly on the Internet. As a result, there are usually many different versions and upgrades of the same software available.

Paying the start-up fee and the monthly subscription usually allows you to get updated versions of the same software as they come out at no additional cost. That, in turn, lets you to keep using the same software program seamlessly.

Taking It for a Test Drive

Before you pay for software, ask if there’s a free trial version you can use. If not, at least spend some time playing around with the free tools so you can see if it’s going to be practical for you.

If a software seller won’t let you take their product for a test drive, you may want to keep looking. And don’t be fooled if they offer you a 30-day money back guarantee because it may turn out to be hard to collect your refund.

Finding the Best Software

Ask your friends or business contacts what software they use and if they like it. Usually, people are more than willing to share their experiences with you, which can save you a lot of time and money by skipping trial and error process of identifying effective software.

Don’t Rely Too Heavily on Software Products

The software products you buy should make your business run more efficiently. But they aren’t going to run your business for you. Don’t assume that software will build your business. Only you can build your business. Software tools can only help you achieve this goal.

Yet software can be effective in helping you organize your day, manage data, and speed up some processes of marketing.

Identifying the Most Popular Software

Sometimes the best way of choosing software is to let the market guide you to the best products.

Software that has been popular over time probably is better and more functional than software that is at the top of the Android app store charts today and gone tomorrow. Market forces are generally a good guide in the long run. Software that has applications that are actually useful and help improve businesses organize their operations will always have a longer life.

What Software Should Do

When considering software, look for products that help you focus on these primary aspects of your online marketing business:

  • Expand your business’s profile on social media platforms
  • Generates new leads
  • Improves public relations
  • Provides web analytics
  • Optimizes web design
  • Improve inbound marketing
  • Facilitate social media integration
  • Improve SEO for site content

When creating your web-based business, you want to ensure that it is built on the most solid foundation you can create. Software tools are often some of your first and most important investments. It pays in the long run to take the time to choose the right software options.

If you’d like to have access to even more powerful marketing tips, as well as a way to generate conversion-ready Internet marketing prospects each month, click here to learn about my done-for-you system.

Filling Your Lists with the Right Subscribers

Building a big list of subscribers is a lot of work. Whether you use paid or free methods to build your lists, it’s important that you fill your lists only with highly-targeted people who are passionate about your niche and are ready, willing and able to pay for the products you are promoting.

Here are some effective techniques you can use to make sure your lists are comprised only of the best possible customers who will continue to act on your offers for weeks or even years to come.

Kicking Out the Freeloaders

There are a lot of people online who are only looking to get stuff for free. These freeloaders are never going to spend money no matter what you do. Usually, they aren’t hurting anybody and can be safely ignored or at least tolerated.

But why should you have to spend time and energy marketing toward them?

A better plan is to keep track of who your customers are and how much they are spending on your offers. Cater toward your best customers and drop the freeloaders.

Identify Your Best Customers

You definitely want to take care of your best customers by giving them the best deals. You also want to give them exclusive access to new products before they are offered to anyone else. Plus, you want to push them further and further up the profit ladder so that they spend increasing amounts of money with you.

If your tracking shows you subscribers aren’t spending anything, it’s perfectly acceptable to delete them from your list and let them go bother some other marketer.

If you want, you can send them one final email that says something like, “I noticed that you haven’t purchased any of my products and I wanted to know if there was something in particular that you wanted and aren’t getting from me or if there was some other reason.” Sometimes this lets you convert freeloaders into loyal customers. But most of the time, this will scare them off end their trying to get free stuff from you

Benefit of Repeat Buyers

Long-term relationships with your customers are always more profitable than short-term revenues. Building long-term relationships with your customers is the most rewarding strategy for your revenues, your personal reputation, your company and your brand.

Treat customers as if they are your friends, rather than simply people who buy your products. That way you can improve the effectiveness of any marketing program. Share details about your personal history and family life. Customers that develop a genuine emotional bond with you will have a vested interest in your success.

How to Develop Long-Term Relationships with Your Customers

Nurture a personal relationship with your customers to create a unique benefit of doing business on the web. When people believe that you consider them nothing more than a customer, they will think of you as nothing more than a marketer and soon they will stop paying attention to what you have to say.

But two-way communication can overcome this hurdle. Use your marketing campaign to facilitate two-way communications so that it’s easy for your customers to interact with you. For example, you can include the tag line “Let Me Know What You Think” with each posting that includes an automatic link back to your own email account or web page. That let you solicit your customer’s thoughts and opinions, reinforcing their importance to you and the success of your business.

Also, whenever a customer takes the time to contact you, always send a follow-up thank you and acknowledge how important and helpful their comment was to you. This will strengthen their loyalty bond with you and your brand and make them more open to doing business with you in the future.

If you’d like to have access to even more powerful marketing tips, as well as a way to generate conversion-ready Internet marketing prospects each month, click here to learn about my done-for-you system.